Small Business Management : An Entrepreneurial Emphasis

by Longenecker, Justin G.

• ISBN13: 9780324226133
• ISBN10: 0324226136
• Additional ISBN(s): 9780324065558
• Edition: 13th
• Format: Study Guide
• Copyright: 2005-01-19
• Publisher: South-Western College Pub
• More Book Details
• Purchase Benefits

Table of Contents

Part One Entrepreneurship: A World of Opportunity
The Entrepreneurial Life	1	(15)
Entrepreneurial Integrity: A Gateway to Small Business Opportunity	16	(15)
Part Two Starting from Scratch or Joining an Existing Business
Getting Started	31	(12)
Franchises and Buyouts	43	(12)
The Family Business	55	(14)
Part Three Developing the New Venture Business Plan
The Business Plan: Visualizing the Dream	69	(11)
The Marketing Plan	80	(13)
The Human Resource Plan: Managers, Owners, Allies, and Directors	93	(14)
The Location Plan	107	(10)
The Financial Plan, Part 1: Projecting Financial Requirements	117	(14)
The Financial Plan, Part 2: Finding Sources of Funds	131	(15)
The Harvest Plan	146	(10)
Part Four Focusing on the Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient	156	(13)
Product and Supply Chain Management	169	(16)
Pricing and Credit Decisions	185	(15)
Promotional Planning	200	(11)
Global Marketing	211	(12)
Part Five Managing Growth in the Small Business
Professional Management in the Entrepreneurial Firm	223	(13)
Managing Human Resources	236	(13)
Managing Operations	249	(14)
Managing Risk	263	(13)
Part Six Understanding What the Numbers Mean
Managing Assets	276	(11)
Evaluating Financial Performance	287
SOLUTIONS
The Entrepreneurial Life	301	(5)
Entrepreneurial Integrity: A Gateway to Small Business Opportunity	306	(5)
Getting Started	311	(4)
Franchises and Buyouts	315	(4)
The Family Business	319	(5)
The Business Plan: Visualizing the Dream	324	(4)
The Marketing Plan	328	(5)
The Human Resource Plan: Managers, Owners, Allies, and Directors	333	(5)
The Location Plan	338	(4)
The Financial Plan, Part 1: Projecting Financial Requirements	342	(5)
The Financial Plan, Part 2: Finding Sources of Funds	347	(4)
The Harvest Plan	351	(4)
Customer Relationships: The Key Ingredient	355	(4)
Product and Supply Chain Management	359	(6)
Pricing and Credit Decisions	365	(6)
Promotional Planning	371	(4)
Global Marketing	375	(4)
Professional Management in the Entrepreneurial Firm	379	(4)
Managing Human Resources	383	(5)
Managing Operations	388	(9)
Managing Risk	393	(4)
Managing Assets	397	(5)
Evaluating Financial Performance	402