Small Business Management Entrepreneurship and Beyond

by Hatten, Timothy S.

• ISBN13: 9780618507252
• ISBN10: 0618507256
• Edition: 3rd
• Format: Hardcover
• Copyright: 2005-02-14
• Publisher: South-Western College Pub

Summary

Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text, and the Third Edition features an increased emphasis on small business ownership by women and minority groups. Additional coverage is given to the new Small Business Administration size standards, creating a personalized business plan, and e-commerce. New! A full chapter is devoted to creating a business plan. Two complete plans written by undergraduate students appear in the textone designed for a service business, the other for a retail establishment. Electronic Business Plan Templates are also available online. New! "What Would You Do" exercises provide realistic opportunities for students to think critically and realistically. New! "Profile in Entrepreneurship" boxes spotlight individuals who\'ve created new products and businesses. New! Eduspace course management system. New! Coverage of small business ownership by women and minority groups has been increased throughout the text New! End of chapter questions ("Comprehension Checks") have been added to each chapter. Author created supplements including the Instructors Resource Manual, Test Bank and PowerPoint slides, ensure seamless integration of the text and teaching resources. A shorter length accommodates one semester courses without sacrificing important topics. Supplements: Small Business Management Instructors\' Web Site Small Business Management Students\' Web Site Online Instructor\'s Resource Manual Online Test Bank GoVenture CD-ROM Videos Computerized Test Bank

Table of Contents

The Challenge

Small Business: An Overview What Is Small Business? Small Businesses in the U.S. Economy Work Force Diversity and Small Business Ownership

The Expanding Marketplace: Small Business Opportunities Secrets of Small Business Success

Understanding the Risks of Small Business Ownership

Small Business Management, Entrepreneurship, and Ownership The Entrepreneur-Manager Relationship

A Model of the Startup Process Your Decision for Self-Employment Forms of Business Organization

Planning in Small Business

Social Responsibility, Ethics, and Strategic Planning The Relationship Between Social Responsibility, Ethics, and Strategic Planning

Social Responsibilities of Small Business Ethics and Business Strategy Strategic Planning

Establishing a Business Culture

The Business Plan Every Business Needs a Plan

Business Plan Contents Review Process

Early Decisions

Franchising About Franchising Franchising Systems Why Open a Franchise?

Selecting a Franchise International Franchising

Taking Over an Existing Business

The Business Buyout Alternative How Do You Find a Business for Sale? What Do You Look for in a Business?

What Are You Buying? How Much Should You Pay? Buying Your Business Taking Over a Family Business

Starting a New Business About Startups Types of New Businesses Evaluating Potential Startups Getting Started

Financial and Legal Management

Accounting Records and Financial Statements Small Business Accounting How Important Are Financial Records?

Small Business Accounting Basics Analyzing Financial Statements Managing Cash Flow

Small Business Finance Small Business Finance Initial Capital Requirements Basic Financial Vocabulary How Can You Find Capital?

The Legal Environment Small Business and the Law Bankruptcy Laws Contract Law for Small Businesses Laws to Protect Intellectual Property

Marketing the Product or Service

Small Business Marketing: Strategy and Research Small Business Marketing Marketing Strategies for Small Businesses Market Research

Small Business Marketing: Product Using Your Marketing Mix Product: The Heart of the Marketing Mix Purchasing for Small Business Selecting Suppliers Managing Inventory Controlling Inventory

Small Business Marketing: Place Small Business Distribution Location for the Long Run State Selection City Selection Site Selection Location Types Layout and Design Lease, Buy, or Build?

Small Business Marketing: Price and Promotion The Economics of Pricing Breakeven Analysis Pricing Setting Techniques Credit Policies Promotion

Managing Small Business

International Small Business Preparing to Go International Establishing Business in Another Country Exporting Importing Financial Mechanisms for Going International The International Challenge

Professional Small Business Management Managing Small Business Small Business Growth Leadership in Action Total Quality Small Business Management Special Management Concerns

Human Resource Management Hiring the Right Employees

The Job Analysis Process Employee Recruitment Selecting Employees Placing and Training Employees

Compensating Employees When Problems Arise: Employee Discipline and Termination

Operations Management Elements of an Operating System Types of Operations Management What Is Productivity? What About Scheduling Operations? Quality-Centered Management How Do You Control Operations?

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