Small Business Management Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William; Palich, Leslie E.

• ISBN13: 9780324569728
• ISBN10: 0324569726
• Edition: 14th
• Format: Hardcover
• Copyright: 2007-12-10
• Publisher: South-Western College Pub

Summary

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

Table of Contents

Entrepreneurship: A World of Opportunity

The Entrepreneurial Life

Entrepreneurial Integrity: A Gateway to Small Business Opportunity

Starting From Scratch or Joining an Existing Business

Getting Started

Franchises and Buyouts

The Family Business

Developing The New Venture Business Plan

The Business Plan: Visualizing the Dream

The Marketing Plan

The Organizational Plan: Teams, Legal Forms, and Strategic Alliances

The Location Plan

The Financial Plan: Projecting Needs

The Financial Plan: Finding Sources of Funding

Planning the Harvest

Focusing on The Customer: Marketing Growth Strategies

Customer Relationships: The Key Ingredient

Product and Distribution Plans

Pricing and Credit Decisions

Promotional Planning

Global Marketing

Managing Growth in The Small Business

Professional Management in the Entrepreneurial Firm

Managing Human Resources

Managing Operations

Managing Risk in the Small Firm

Understanding What The Numbers Mean

Managing the Firm's Assets

Evaluating Firm Performance

Table of Contents provided by Publisher. All Rights Reserved.