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9780071614818

Small Business Web Sites Made Easy

by
  • ISBN13:

    9780071614818

  • ISBN10:

    0071614818

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-03-12
  • Publisher: McGraw-Hill Education
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Summary

Get beyond the basics with your small business Web site This two-color contemporary guide shows the non-technical small business owner how to launch an easily updatable, fully-functional business Web site without hiring expensive Web design professionals. Tips for search engine optimization, adding powerful Web marketing tools, enabling credit card transactions, and more are included. With Small Business Web Sites Made Easy , anyone with a basic understanding of HTML can create a compelling, powerful site that competes with anything on the Web for functionality, flexibility, security, and customer-focused interactions. The book also covers the fundamentals of sound Web-based marketing, up-to-date techniques for customer outreach and feedback, and the best solutions for commercial transactions over the Web.

Author Biography

Steven Holzner is the award-winning author of more than 100 computer books, including PHP: The Complete Reference.Andnbsp;His books have sold more than two million copies, and have been translated into 23 languages.

Table of Contents

Essential HTML
HTML Tricks
Optimizing Cascading Style Sheets
Powering Up with JavaScript
Site Design and Search Engine Optimization
Marketing
Marketing on Facebook
Server-side Power: PHP
PHP: Cookies, Sessions, Browsers, and More
Taking Credit Cards Online
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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