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Jonathan M. Estes is cofounder and Senior Analyst at Strategic Measures, Inc., based in Chapel Hill, North Carolina, a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, and profits.
Acknowledgments | p. ix |
Introduction | p. xi |
The Green Rush | p. 1 |
Taking the First Step-Becoming Aware | p. 19 |
Defining a Smart Green Company | p. 41 |
Smart Green Strategic Planning | p. 67 |
Measuring Sustainability Outcomes | p. 93 |
Marketing Green | p. 113 |
Building Smart Green Companies | p. 131 |
Smart Green Leadership | p. 151 |
Appendix | p. 179 |
Notes | p. 189 |
Index | p. 193 |
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