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9781911687221

The Smart Strategy Book (5th anniversary edition) 50 ways to solve tricky business issues

by
  • ISBN13:

    9781911687221

  • ISBN10:

    1911687220

  • Format: Hardcover
  • Copyright: 2022-05-19
  • Publisher: LID Publishing

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Summary

Most strategies are too long and boring. Far too many contain language that most of us can’ t understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.

Author Biography

Kevin Duncan is a business adviser and marketing expert and is one of the UK’ s bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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