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9780671897819

Soap Opera

by
  • ISBN13:

    9780671897819

  • ISBN10:

    0671897810

  • Format: Paperback
  • Copyright: 1994-09-01
  • Publisher: Simon & Schuster
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Supplemental Materials

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Summary

Behind Procter and Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." PandG's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

Author Biography

Alecia Swasy is a staff reporter for The Wall Street Journal. She was responsible for the paper's coverage of Procter and Gamble for three years prior to writing this book.

Table of Contents

Reporter's Notep. vii
Prologuep. xiii
Proctoidsp. 3
The Prince of Darknessp. 42
PandG in Your Shortsp. 73
Subliminal Sabotagep. 105
Guerrilla Marketingp. 130
Ivory Snow Jobp. 169
Fear on the Fenhollowayp. 206
Supermarket Showdownp. 235
Pampering the Worldp. 260
The Dark Side of the Moonp. 291
Epiloguep. 306
Notesp. 311
Procter and Gamble Co. Productsp. 343
Acknowledgmentsp. 357
Indexp. 361
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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