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9781111345310

Soap, Sex, and Cigarettes

by
  • ISBN13:

    9781111345310

  • ISBN10:

    1111345317

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-03-01
  • Publisher: Cengage Learning
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Summary

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Table of Contents

Introduction
Historical Overview
1492-1880 The Beginnings
Early American Advertising
1880-1900 Selling the Goods
Modern American Advertising
1900-World I The Rise of a Consumer Economy
1920-1929 The Roaring Twenties
1930-1945 The Depression and World War II
1945-1960 The Postwar Boom
Postmodern Advertising
1960-1975 The Creative Revolution
1975-1990 From Positioning to Image Building
1990-1999 The Information Revolution
Advertising in The New Millennium
Since 2000 The Digital Age
Table of Contents provided by Publisher. All Rights Reserved.

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