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9781118273210

Social Business by Design : Transformative Social Media Strategies for the Connected Company

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  • ISBN13:

    9781118273210

  • ISBN10:

    1118273214

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2012-05-01
  • Publisher: Jossey-Bass

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Summary

Useful books already exist to provide tactical overviews for how to apply social media to various areas of a business (marketing, customer service, product development, etc.) There are also fairly strong books that evangelize social media at a strategic level. But there is no definitive management book with detailed, credibile specifics on how to rethink the modern organization for the social media era. Social Business is that book. Social Business begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM. Social Business draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices.

Author Biography

Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector.

Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse.

Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com

For more information, please visit www.socialbusinessbydesign.com

Table of Contents

Forewordp. vii
Introductionp. 1
Adapting Organizations to the Twenty-First Centuryp. 5
Social Media: Drivers of Global Business Opportunityp. 7
Social Media: A Way of Life, a Way of Businessp. 17
Who's Winning in Social Business and Whyp. 25
The Global Business Transition to Social Mediap. 45
How Business Will Make the Transitionp. 53
The Techniques of Social Businessp. 63
Social Media Marketingp. 65
Social Product Developmentp. 87
Crowdsourcing: Community-Powered Workforcesp. 93
Social Customer Relationship Management and Customer Communities: Social Customer Carep. 99
Social Business Ecosystems: Engaging with Business Partnersp. 107
Workforce Engagement: Creating a Connected Company Using Social Businessp. 127
Social Business Supporting Capabilitiesp. 143
Social Business Design and Strategyp. 157
Identifying Priorities and Planningp. 159
Building Blocks: The Elements of Social Businessp. 169
Business Cases, Pilots, Return on Investment, and Value: Tying Them Togetherp. 185
Building a Social Business Strategy: The Outputsp. 191
Getting Started with Social Businessp. 195
Maturity: The Social Business Unitp. 205
Epiloguep. 211
Appendix: The Ten Tenets of Social Businessp. 215
Notesp. 217
Acknowledgmentsp. 229
About the Authorsp. 231
Indexp. 233
Table of Contents provided by Ingram. All Rights Reserved.

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