The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

by Marsden, Paul; Chaney, Paul

• ISBN13: 9780071802024
• ISBN10: 0071802029
• Edition: 1st
• Format: Paperback
• Copyright: 2012-10-09
• Publisher: McGraw-Hill Education

Summary

The hands-on guide to successful selling with social media sites The Social Commerce Handbookpresents the next big phase in social media marketing: selling directly through social media sites, including Facebook, Twitter, Foursquare, and more. Coauthored by two of today's leading authorities on this hot new field, the book teaches techniques and best practices brands like Etsy, Zappos, Groupon, and Apple, have used to build profitable strategies for turning interaction into transactions. Dr. Paul Marsdenis a social psychologist and market researcher specializing in digital and social media, influencer marketing and reputation management. Paul Chaneyprovides Internet marketing and social media consulting services to small and medium businesses, agencies and non-profit organizations.

Author Biography

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing. Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

Table of Contents

Introduction	p. vii
Play the Impulse Game	p. 1
Involve Them	p. 9
The Experiential Imperative	p. 19
Incentivize Intelligently	p. 27
Sell with Scarcity	p. 35
Build Consistency	p. 41
Reciprocity Rules	p. 49
Social Validation	p. 57
Arm Yourself with Authority	p. 65
Like and Be Loved	p. 71
Drive Discovery	p. 77
Be Purpose Driven	p. 85
Deliver ZMOTS	p. 93
Flip the Funnel	p. 101
Interest Pays	p. 111
Sell Shovels	p. 119
Shopping First, Social Second	p. 131
Sell to Niche Markets	p. 139
Get Rated. Get Reviewed.	p. 149
Go Mobile	p. 157
Epilogue	p. 167
Notes	p. 169
Index	p. 175
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