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9780470912683

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 2nd Edition

by Lon Safko
  • ISBN13:

    9780470912683

  • ISBN10:

    0470912685

  • Edition: 2nd
  • Format: eBook
  • Copyright: 2010-10-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $29.95
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Summary

The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagementsThe Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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