The Social Media Manifesto A Guide to Using Social Technology to Build a Successful Business

by Hallam, Jed

• ISBN13: 9781137271419
• ISBN10: 1137271418
• Format: Hardcover
• Copyright: 2013-01-01
• Publisher: Palgrave Macmillan

Summary

Building a Social Business is a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together, and the organizational culture. Case studies include: Google IBM News International Spotify Unilever

Author Biography

JED HALLAM is Social Director of VCCP Share, the part of the VCCP Partnership that focuses on helping brands to connect with their stakeholders more effectively using social technology. VCCP is owned by Chime Group, the leading PR, Advertising, and Marketing Services group. Amongst his clients are 02, News International, Unilever, and McDonalds. Prior to this he helped to build Wolfstar Consultancy (one of the UK's first social media consultancies) where he brought in global clients such as the Discovery Channel, Sony Ericsson, and GlaxoSmithKline. He was Head of Innovation at VCCP before launching VCCP Share. Jed is recognized as one of the most influential marketing bloggers in the world by AdAge. He has spoken at numerous IBM conferences and been awarded many PR and Marketing awards, and he is a contributor to the recently published Social Media MBA.

Table of Contents

Introduction
Brand versus Business
The Death of Digital, Mobile and Social Strategies
Organsational Structure
Marketing
PR
Sales
Research and Development
Human Resources
Management and Strategy
CSR and Community Relations
Customer Service
Retail
Next Steps