Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.
Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.
Book V: Facebook.
Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.
Book VI: LinkedIn.
Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.
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