Social Media Marketing For Dummies^®

by Shiv Singh

• ISBN13: 9780470289341
• ISBN10: 0470289341
• Format: Paperback
• Copyright: 2009-10-01
• Publisher: For Dummies

Summary

Social media marketing is the next big thing in online marketing--an inexpensive yet highly effective way to reach targeted audiences Helps people select the right social media outlets for a campaign, set up compelling pages for a product or service, and optimize them to attract clicks and customers Topics covered include transforming marketing materials into effective social media content, building effective landing pages, establishing links that pull visitors, setting up analytics to assess a campaign, tweaking and updating a campaign to maintain its effectiveness, and search engine optimization (SEO) for social networking pages An indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers at larger companies who want to add a social media component to their campaigns

Table of Contents

Introduction

Getting Social with Your Marketing

Understanding Social Influence Marketing

The Lay of the SIM Land

Getting in the Social Infl uence Marketing Frame of Mind

Practicing SIM in the Social Web

Launching SIM Campaigns

Developing Your SIM Voice

Reaching Your Audience and Their Influencers on the Major Social Platforms

Marketing via Niche Networks and Online Influencers

Accounting for the Influencers

Old Marketing Is New Again with SIM

Practicing SIM on Your Web Site

Becoming an Authentic and Engaged Advertiser

Building a SIM Mobile Campaign

Energizing Employees within Your Company for Social Influence

Applying Metrics to the SIM Realm

The Part of Tens

Ten SIM Best Practices

Avoiding Ten Common Mistakes

Ten SIM-Related Must-Read Blogs

Index

Table of Contents provided by Publisher. All Rights Reserved.