Social Media Marketing Ebook Set

by Haydon, John; Carr, Kelby; Stay, Jesse

• ISBN13: 9781118604762
• ISBN10: 1118604768
• Edition: 1st
• Format: Paperback
• Copyright: 2013-02-04
• Publisher: For Dummies

Summary

The Social Media Marketing For Dummies e-Book Set: Full length texts of Facebook Marketing For Dummies, Google+ Marketing For Dummies, and Pinterest Marketing For Dummies delivered to the reader in a single e-Book file. Facebook Marketing For Dummies: Creating and administering your Page Understanding the psychology of the Facebook user Building your fan base Using tools such as events, contests and polls to promote your Page Increasing brand awareness Integrating your Facebook marketing campaign with your other marketing campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns Google+ Marketing For Dummies: Sign up for your account and set up your brand profile Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Discover content and the value of the +1 button Be mindful of SEO so that your Google+ brand page can be found Use Google+ to launch a product or promote an event Pinterest Marketing For Dummies: Setting up your account The basics: naming and organizing your boards, pinning and repinning, commenting and liking Running contests Launching or testing new products Showcasing your personality through pins Humanizing your brand - introduce your followers to your physical space Building community by featuring your followers