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Social Media Marketing A Strategic Approach,9780538480871
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Social Media Marketing A Strategic Approach

by ; ; ;
Edition:
1st
ISBN13:

9780538480871

ISBN10:
0538480874
Format:
Paperback
Pub. Date:
3/9/2012
Publisher(s):
Cengage Learning
List Price: $102.33

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Summary

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.


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