The Social Media MBA in Practice An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

by Holloman, Christer

• ISBN13: 9781118524541
• ISBN10: 1118524543
• eBook ISBN(s): 9781118524527
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-11-04
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

The inside information that marketers and social media practitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

• The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.
• Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
• Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

Author Biography

The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.

Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy.

What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be providing theories but instead up to date hands-on advice that will inspire readers and delegates.

Europe’s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.

For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly [e-mail] or Google speaking agencies that represents him.

Table of Contents

Acknowledgements

Hall Of Fame

Preface

ADP – B2B Selling

Allianz – B2C Selling

Barclay Card US – Customer Collaboration

Cisco – Going Global

Confused.com – From Content To Profit

Dell – Building Advocacy

Electrolux – Business Improvement

F5 – Social Across Departments

Getty Images – Socialise Your Products

GiffGaff – Customer Support By Customers

Go-Ahead Group – Customer Service

HCL – Social For HR

Hobart – B2B Community Building

Honda – Creating A Centre Of Excellence

Israel Foreign Office – Social In Hostile Environments

LivingSocial – Getting Social In B2B

Macmillan – Social Beyond Marketing

Nationwide – Creating Senior Leadership Buy-In

NHL Minnesota Wild – The True Value Of A Fan

Nokia – Delivering Social Media Strategy

Play.com – Monetise Big Data

PriceWaterhouseCoopers – Crowd Sourcing

Rentokill – Crisis Management

Sony Mobile – Managing Quality Control

Xerox – Help Clients Go Social

Index