Social Media Metrics : How to Measure and Optimize Your Marketing Investment

by Jim Sterne; Foreword by: David Meerman Scott

• ISBN13: 9780470622575
• ISBN10: 0470622571
• Format: eBook
• Copyright: 2010-03-01
• Publisher: Wiley

Summary

The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wiredKnowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Standing is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Table of Contents

Foreword

Acknowledgments

Introduction: Getting Started-Understanding the Ground Rules

Getting Focused-Identifying Goals

Getting Attention-Reaching Your Audience

Getting Respect-Identifying Influence

Getting Emotional-Recognizing Sentiment

Getting Response-Triggering Action

Getting the Message-Hearing the Conversation

Getting Results-Driving Business Outcomes

Getting Buy-In-Convincing Your Colleagues

Getting Ahead-Seeing the Future

Appendix: Resources

Index

Table of Contents provided by Publisher. All Rights Reserved.