Social Media Strategies for Professionals and Their Firms The Guide to Establishing Credibility and Accelerating Relationships

by Golden, Michelle; Marcus, Bruce W.

• ISBN13: 9780470633106
• ISBN10: 0470633107
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-12-07
• Publisher: Wiley

Summary

Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazersTimely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Author Biography

Michelle Golden is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.

Table of Contents

Foreword

Preface

Acknowledgments

What

What Firms Need to Know About Social Media

The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns

Defining and Understanding "Social Media"

Social Media Policies and Guidelines: Rules of Engagement

Comparing Today's Most Popular Social Media

Why

The "Why" Behind Using Social Media

Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan

Finding Business Purpose in Social Media

Strategy Begins With "Who"

Integrated Marketing Tactics

Case Studies and Examples

How

How to Set up and Use the Tools

Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs

LinkedIn

Twitter

Facebook

Self-Publishing with Blogs

Tips

Tips to Being Effective Online

Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media

Writing for the Web

Social Media Etiquette

Best Practices

Notes

Glossary

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.