Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution

by Quesenberry, Keith A.

• ISBN13: 9781538138175
• ISBN10: 1538138174
• eBook ISBN(s): 9781538138182
• Additional ISBN(s): 9781538101353, 9781538167090
• Edition: 3rd
• Format: Paperback
• Copyright: 2020-08-14
• Publisher: Rowman & Littlefield Publishers
• More Book Details

About This Book

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition

This book is a comprehensive guide to social media strategy, designed for professionals and students in the fields of marketing, advertising, and public relations. Written by Keith A. Quesenberry, it offers a detailed exploration of how to leverage social media effectively in the consumer revolution.

Who Uses It?

Primarily, this book is used by students and professionals in marketing, advertising, and public relations courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the latest trends and strategies in social media marketing, including business owners looking to enhance their online presence.

History and Editions

The third edition of Social Media Strategy has been updated to address the latest developments in social media platforms and consumer behavior. This edition includes detailed insights into user feedback, incorporating the latest research and discussions on digital marketing strategies. It also includes a wealth of examples with practical applications, building a strong foundation in social media marketing before asking readers to implement what they've learned.

Author and Other Works

Keith A. Quesenberry is the author of Social Media Strategy. He is known for his expertise in digital marketing and his ability to explain complex concepts clearly and simply. This book is part of a series that aims to provide practical guidance on various aspects of marketing and advertising.

Key Features

• Comprehensive Coverage: The book covers core concepts in social media marketing, including detailed explanations and examples.
• Real-World Applications: The text reflects real-world scenarios and case studies, making it easier for readers to understand and apply the strategies.
• Updated Research: The third edition includes detailed updates on the latest trends and tools in social media marketing.
• Practical Tools: The book is complemented by practical tools and resources that help readers implement their knowledge effectively.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781538138175
• eBook: Available through various digital platforms (no specific ISBN provided)
• Other Editions: The book is available in multiple formats, including paperback and digital versions.

Publication Details

• Publisher: Rowman & Littlefield Publishers
• Publication Date: August 14, 2020
• Number of Pages: 492 pages
• Language: English

Other Editions and Formats

• Second Edition: Available through Rowman & Littlefield Publishers (no specific ISBN provided)
• Digital Formats: Available on various e-book platforms such as Amazon Kindle, Google Play Books, and Apple Books.

Related ISBNs:

9781538138182 (Publisher's website)

9781538138182 (Bloomsbury's website)

Conclusion

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition is an essential resource for anyone looking to navigate the ever-changing landscape of social media marketing. With its comprehensive coverage, real-world applications, and practical tools, this book is designed to help both students and professionals succeed in their careers. Whether you're looking to enhance your online presence or simply stay updated on the latest trends in digital marketing, this book is a valuable addition to any marketing library.

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