Social Media at Work How Networking Tools Propel Organizational Performance

by Jue, Arthur L.; Alcalde Marr, Jackie; Kassotakis, Mary Ellen

• ISBN13: 9780470405437
• ISBN10: 0470405430
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-10-19
• Publisher: Jossey-Bass

Summary

The definitive guide for using social media to build more effective organizationsToday's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, help their employees get more done faster, and improve leadership development-all while improving their bottom line. Experts from Oracle Corporation offer practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizations Drawing from case studies of companies like NetApp, Cisco, and Genentech, the authors demonstrate how social media will help organizations thrive for years to come

Author Biography

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations.

Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development.

Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.

Table of Contents

Social Media at Work	p. 1
The Changing Landscape and What It Means to You	p. 13
What Is Social Media, and How Does It Work?	p. 41
Where Social Media Has an Impact	p. 73
Examples from Trailblazers	p. 99
Putting Social Media to Work	p. 129
Looking to the Future	p. 173
Notes	p. 193
Acknowledgments	p. 207
About the Authors	p. 211
Index	p. 215
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