The Social Norms Approach to Preventing School and College Age Substance Abuse A Handbook for Educators, Counselors, and Clinicians

by Perkins, H. Wesley

• ISBN13: 9780787964597
• ISBN10: 078796459X
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-02-24
• Publisher: Jossey-Bass

Summary

The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.

Author Biography

H. Wesley Perkins, is one of the originators and foremost leaders of the social norms approach to substance abuse prevention and health promotion. Currently he is professor of sociology at Hobart and William Smith Colleges in Geneva, New York. Perkins is the author of dozens of journal articles, is a frequent speaker and consultant for educators and health professionals working with youth and young adults, and has been honored with several national awards for his work in preventing alcohol and drug abuse in colleges and universities.

Table of Contents

Tables and Figures	xi
Preface	xv
PART ONE: INTRODUCTION	1	(18)
The Emergence and Evolution of the Social Norms Approach to Substance Abuse Prevention	3	(16)
H. Wesley Perkins
PART TWO: CASE STUDIES OF COLLEGE EXPERIMENTS TO REDUCE ALCOHOL ABUSE	19	(114)
The Northern Illinois University Experiment: A Longitudinal Case Study of the Social Norms Approach	21	(14)
Michael P. Haines
Gregory P. Barker
The Hobart and William Smith Colleges Experiment: A Synergistic Social Norms Approach Using Print, Electronic Media, and Curriculum Infusion to Reduce Collegiate Problem Drinking	35	(30)
H. Wesley Perkins
David W. Craig
The University of Arizona's Campus Health Social Norms Media Campaign	65	(18)
Koreen Johannessen
Peggy Glider
Applying the Social Norms Model to Universal and Indicated Alcohol Interventions at Western Washington University	83	(17)
Patricia M. Fabiano
The Rowan University Social Norms Project	100	(11)
Linda R. Jeffrey
Pamela Negro
DeMond S. Miller
John D. Frisone
The Small Groups Norms-Challenging Model: Social Norms Interventions with Targeted High-Risk Groups	111	(22)
Jeanne M. Far
John A. Miller
PART THREE: EXPANDING SOCIAL NORMS INTERVENTIONS TO OTHER COLLEGE STUDENT APPLICATIONS	133	(38)
Perceptions, Norms, and Tobacco Use of College Residence Hall Freshmen: Evaluation of a Social Norms Marketing Intervention	135	(19)
Linda C. Hancock
Neil W. Henry
A Social Norms Approach to Building Campus Support for Policy Change	154	(17)
William DeJong
PART FOUR: YOUNG ADULTS AND SOCIAL NORMS WORK BEYOND THE CAMPUS	171	(36)
Misperceptions of Peer Alcohol Norms in a Statewide Survey of Young Adults	173	(9)
Jeffrey W. Linkenbach
H. Wesley Perkins
The Montana Model: Development and Overview of a Seven-Step Process for Implementing Macro-Level Social Norms Campaigns	182	(25)
Jeffrey W. Linkenbach
PART FIVE: THE SOCIAL NORMS APPROACH IN MIDDLE AND HIGH SCHOOL POPULATIONS	207	(38)
The Imaginary Lives of Peers: Patterns of Substance Use and Misperceptions of Norms Among Secondary School Students	209	(15)
H. Wesley Perkins
David W. Craig
Most of Us Are Tobacco Free: An Eight-Month Social Norms Campaign Reducing Youth Initiation of Smoking in Montana	224	(11)
Jeffrey W. Linkenbach
H. Wesley Perkins
Using Social Norms to Reduce Alcohol and Tobacco Use in Two Midwestern High Schools	235	(10)
Michael P. Haines
Gregory P. Barker
Richard Rice
PART SIX: FURTHER APPLICATIONS AND CHALLENGES FOR THE SOCIAL NORMS MODEL IN PROMOTING HEALTH AND WELL-BEING	245	(52)
Parents' Perceptions of Parenting Norms: Using the Social Norms Approach to Reinforce Effective Parenting	247	(12)
Jeffrey W. Linkenbach
H. Wesley Perkins
William DeJong
Applications of Social Norms Theory to Other Health and Social Justice Issues	259	(21)
Alan David Berkowitz
The Promise and Challenge of Future Work Using the Social Norms Model	280	(17)
H. Wesley Perkins
About the Editor	297	(2)
About the Contributors	299	(6)
Index	305