Social, Political, and Economic Contexts in Public Relations: Theory and Cases

by Culbertson, Hugh M.

• ISBN13: 9780805812886
• ISBN10: 0805812881
• Format: Nonspecific Binding
• Copyright: 1993-05-01
• Publisher: Routledge

Table of Contents

Foreword	vii
Preface	xi
PART I: BACKGROUND
Introduction: Where This Book Is Coming From	3	(9)
Issues Management: Decision Making in Action	12	(20)
Researching the SPE Context: A Montage of Methods	32	(19)
PART II: A THEORETICAL BASE
The Social Context: No Human is an Island	51	(30)
The Political Context in Public Relations: Getting Things Done	81	(22)
The Economic Context of Public Relations: Footing the Bill	103	(20)
PART III: SIX VARIED CASES
Police in America: Catching Bad Guys and Doing Much, Much More	123	(29)
Livestock Association Magazines: A Tie That Binds, Informs, and Promotes	152	(19)
Motel Inn, Inc., Corporate Franchise Relations: A Giant on the Move	171	(17)
Black Studies in Transition: A Discipline in Search of its Key Publics	188	(23)
Internal Public Relations in City Government: Serving the Servers	211	(16)
David and Goliath Coexist: The Story of Osteopathic Public Relations	227	(46)
PART IV: CONCLUSION
SPE-Context Theory in Action: An Overview	273	(28)
Author Index	301	(6)
Subject Index	307