Social Research Methods

by Bryman, Alan

• ISBN13: 9780199202959
• ISBN10: 0199202958
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-05-11
• Publisher: Oxford University Press

Summary

Now in its third edition, this market-leading textbook continues to provide students with an excellent explanation and demonstration of the main approaches and techniques in social research methods.The book shows students how to assess the contexts within which different research methods may be used, and how they should be implemented. It covers both quantitative and qualitative research and examines the significance of this very distinction. In an accessible and student-friendly manner, thebook shows students how to go about doing their own research projects and how to write up their research. In addition to presenting a wide range of features within the text, including up-to-date empirical research examples, the third edition supports students and lecturers with a full set of online resources. bOnline Resource Centre/bFor lecturers resources include PowerPoint slides, notes to accompany the slides, case studies with questions, and a test bank to enable lecturers to create their own unique online testing sessions. For students the resources include instant feedback multiple choice questions, web links, an onlineresearch guide, interactive Excel tutorials, and access to the real-life student experiences used in the book.

Author Biography

Alan Bryman is Professor of Organizational and Social Research at the School of Management, University of Leicester, UK.

Table of Contents

Social Research Strategies

Research Designs

Planning a Research Project and Formulating Research Questions

Getting Started: Reviewing the Literature

Ethics and Politics in Social Research

The Nature of Quantitative Research

Sampling

Structured Interviewing

Self-Completion Questionnaires

Asking Questions

Structured Observation

Content Analysis

Secondary Analysis and Official Statistics

Quantitative Data Analysis

Using SPSS for Windows

The Nature of Qualitative Research

Ethnography and Participant Observation

Interviewing in Qualitative Research

Focus Groups

Language in Qualitative Research

Documents as Sources of Data

Qualitative Data Analysis

Computer-Assisted Qualitative Data Analysis

Breaking Down the Quantitative/Qualitative Divide

Mixed Methods Research: Combining Quantitative and Qualitative Research

Internet Research Methods

Writing up Social Research

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