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9780801421952

SOCIAL SEMIOTICS

by ;
  • ISBN13:

    9780801421952

  • ISBN10:

    0801421950

  • Format: Hardcover
  • Copyright: 1988-10-01
  • Publisher: Cornell Univ Pr
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List Price: $50.00

Summary

Semiotics was defined by Ferdinand de Saussure in the early years of the twentieth century as 'the science of the life of signs in society.' Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power and ideology, and of gender and class.

Table of Contents

Preface
Social Semiotics
The Founding Fathers Revisited
Context as Meaning:.The Semiosic Dimension
Styles as Ideology
Social Definitions of the Real
Transformation and Times
Transformation of Love and Power:.The Social Meaning of Narrative
Entering Semiosis:.Training Subjects for Culture
Appendix
Bibliography
References
satisfactoralty
Table of Contents provided by Publisher. All Rights Reserved.

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