Society Online : The Internet in Context

by Philip N. Howard

• ISBN13: 9780761927082
• ISBN10: 0761927085
• Format: Paperback
• Copyright: 2003-10-01
• Publisher: Sage Publications, Inc

Summary

Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens. Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions. Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled "new media." Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives. Editors Philip N. Howard and Steve Jones explore the multiple research methods that are required to understand the embeddedness of new media.

Table of Contents

Acknowledgments	ix
Foreword	xi
Harrison " Lee"Rainie
Prologue: The Case for Multimethod Research: Large Sample Design and the Study of Life Online	xv
James Witte
1. Embedded Media: Who We Know, What We Know, and Society Online	1	(28)
Philip N. Howard
PART I. SOCIAL CAPITAL, COMMUNITY, AND CONTENT	29	(56)
2. The Bridging and Bonding Role of Online Communities	31	(12)
Pippa Norris
3. Deeper Understanding, Deeper Ties: Taking Faith Online	43	(14)
Elena Larsen
4. Bending Gender Into the Net: Feminizing Content, Corporate Interests, and Research Strategy	57	(14)
Leslie Regan Shade
5. Interrogating the Digital Divide: The Political Economy of Race and Commerce in New Media	71	(14)
Lisa Nakamura
PART II. WIRED NEWS AND POLITICS ONLINE	85	(70)
6. Will Internet Voting Increase Turnout? An Analysis of Voter Preference	87	(16)
Jennifer Stromer-Galley
7. The Internet and Political Involvement in 1996 and 2000	103	(18)
Ronald E. Rice and James E. Katz
8. New Media, Internet News, and the News Habit	121	(16)
Carin Dessauer
9. Crisis Communication and New Media: The Web After September 11	137	(18)
Steven M. Schneider and Kirsten A. Foot
PART III. ECONOMIC LIFE ONLINE	155	(46)
10. "sHoP onLiNE!": Advertising Female Teen Cyberculture	157	(16)
David Silver and Philip Garland
11. Permanently Beta: Responsive Organization in the Internet Era	173	(16)
Gina Neff and David Stark
12. Art Versus Code: The Gendered Evolution of Web Design Skills	189	(12)
Nalini P. Kotamráju
PART IV. CULTURE AND SOCIALIZATION ONLINE	201	(54)
13. Wired and Well Read	203	(20)
Wendy Griswold and Nathan Wright
14. The Disembodied Muse: Music in the Internet Age	223	(14)
Richard A. Peterson and John Ryan
15. Technology and Tolerance: Public Opinion Differences Among Internet Users and Nonusers	237	(18)
John P. Robinson, Alan Neustadtl, and Meyer Kestnbaum
PART V. PERSONAL AND GLOBAL CONTEXTS OF LIFE ONLINE	255	(80)
16. Informed Web Surfing: The Social Context of User Sophistication	257	(18)
Eszter Hargittai
17. American Internet Users and Privacy: A Safe Harbor of Their Own?	275	(20)
Doreen Starke-Meyerring, Dan L. Burk, and Laura J. Gurak
18. Sited Materialities With Global Span	295	(12)
Saskia Sassen
19. The Future of the Internet: Cultural and Individual EConceptions	307	(18)
William Sims Bainbridge
20. Conclusion: Contexting the Network	325	(10)
Steve Jones
Index	335	(8)
About the Editors	343	(1)
About the Contributors	344