Soft Innovation Economics, Design, and the Creative Industries

by Stoneman, Paul

• ISBN13: 9780199572489
• ISBN10: 0199572488
• Format: Hardcover
• Copyright: 2010-04-12
• Publisher: Oxford University Press

Summary

At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics.

Author Biography

Professor Paul Stoneman is Research Professor in the Marketing and Strategic Management Group and Head of the Technological Innovations Research Unit in Warwick Business School. He has held visiting positions at Stanford and Nuffield College, Oxford. He has published widely on the Economics of Innovation especially as regards the diffusion of new technology and technology policy. He is author of one of the earliest studies of computerization in the UK as well as texts on technological change and technology policy, with a recent volume on technological diffusion. Past papers have appeared inter alia in the Rand Journal of Economics, the Economic Journal and The Journal of Industrial Economics.

Table of Contents

Acknowledgements	p. ix
List of Figures	p. x
List of Tables	p. xi
List of Abbreviations	p. xiv
Introduction	p. 1
Purpose	p. 1
An overview	p. 6
The Nature and Extent of Soft Innovation	p. 13
Defining Soft Innovation	p. 15
Introduction	p. 15
Product, process, and organizational innovations	p. 15
Soft innovation: the definition	p. 19
The two faces of soft innovation	p. 23
Soft innovation and product differentiation	p. 28
Judging the relative significance of soft innovations	p. 30
Science	p. 35
Research and development	p. 36
Patenting	p. 39
Conclusions	p. 40
The Market-based Approach to Valuing the Significance of Soft Innovation	p. 42
Introduction	p. 42
Soft innovation and the demand curve	p. 45
Soft innovation and the supply curve	p. 46
The significance of soft innovation	p. 46
The Creative Industries	p. 47
The creative industries, an introduction	p. 47
The number of creative businesses	p. 51
Output and exports in the creative industries, United Kingdom	p. 52
The location of the creative industries in the United Kingdom	p. 53
Creative employment in the United Kingdom	p. 53
International comparisons	p. 54
An overview	p. 57
Aggregate Measures of Soft Innovation	p. 58
Introduction	p. 58
Innovation surveys	p. 61
Output of soft innovation and employment of soft innovators in the creative industries	p. 63
Employment of innovators outside the creative industries	p. 65
Design	p. 66
Copyrights and trademarks	p. 71
The PIMS database	p. 78
Conclusions	p. 79
Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games	p. 82
Introduction	p. 82
Product variant launches as a measure of the rate of soft innovation	p. 83
Book publishing	p. 84
Recorded music	p. 94
Video games	p. 102
Soft innovation in the creative industries: conclusions	p. 110
Soft Innovation Outside the Creative Industries: Food, Pharmaceuticals, and Financial Services	p. 113
Introduction	p. 113
The food industry	p. 114
Pharmaceuticals	p. 121
Financial services	p. 128
Soft innovation outside the creative sector: an overview	p. 133
The Economic Analysis of Soft Innovation	p. 135
The Economic Analysis of TPP Innovation as a Foundation for the Analysis of Soft Innovation	p. 137
Introduction	p. 137
Some models of TPP innovation	p. 138
Soft innovations: a special case?	p. 148
Conclusion	p. 157
The Supply of Soft Innovations	p. 159
Introduction	p. 159
Horizontal product differentiation	p. 161
Vertical product differentiation	p. 183
Conclusions	p. 190
The Diffusion of Soft Innovations	p. 192
Introduction	p. 192
The epidemic approach	p. 195
The diffusion of soft innovations in horizontally differentiated markets	p. 197
The diffusion of soft innovations in vertically differentiated markets	p. 207
An overview	p. 210
Normative issues	p. 212
Conclusion	p. 216
Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance	p. 219
Introduction	p. 219
Uncertainty and variant proliferation	p. 222
Uncertainty and market failure	p. 235
Conclusions	p. 239
Soft Innovation, Intellectual Property Rights, Competition, and Welfare	p. 241
Introduction	p. 241
The patent system	p. 246
Copyrights	p. 255
Design rights	p. 260
Trademarks	p. 262
Conclusions	p. 267
Impacts and Implications	p. 271
The Impact of Soft Innovation upon Firm Performance	p. 273
Objectives	p. 273
Standard approaches to modelling the impact of innovation on firm performance: productivity	p. 274
Standard approaches to modelling the impact of innovation on firm performance: profitability	p. 276
Soft innovation and firm performance: the evidence from copyrights, trademarks, design, and the PIMS database	p. 279
The impact of soft innovation: a critical overview	p. 284
The impact of soft innovation on firm performance: some examples	p. 287
Conclusions	p. 292
Productivity, R&D, and patents: an empirical overview	p. 294
Profitability, R&D, patents, and diffusion: the empirical evidence	p. 297
Soft Innovation and Government Policy	p. 301
Introduction	p. 301
Market failures	p. 303
International comparisons	p. 309
Policy instruments	p. 315
Arts and science	p. 322
Conclusions	p. 326
Conclusions and Future Prospects	p. 328
Introduction	p. 328
The extent of soft innovation	p. 330
The determinants of the rate and direction of innovation	p. 331
The impacts of soft innovation	p. 333
Government policy	p. 333
Future research	p. 334
References	p. 336
Index	p. 355
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