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9780470683095

Sold on Language How Advertisers Talk to You and What This Says About You

by ;
  • ISBN13:

    9780470683095

  • ISBN10:

    0470683090

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-02-21
  • Publisher: Wiley

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Summary

Sold on Language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists Written in an informal style with many examples drawn from popular culture Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science

Author Biography

Julie Sedivy is Adjunct Professor of Linguistics and Psychology at the University of Calgary, Canada. She has published dozens of research articles on her experimental studies of language comprehension and production in children and adults. She has served as Associate Editor for the journal Linguistics and Philosophy, and as a consulting editor for the Journal of Experimental Psychology: Learning, Memory and Cognition.

Greg Carlson is Professor of Linguistics, Philosophy, and Brain and Cognitive Sciences at the University of Rochester, US. He has authored or co-authored more than a hundred articles on natural language semantics and psycholinguistics. He is the Editor of Language, the journal of the Linguistic Society of America.

Table of Contents

About the Authorsp. ix
Prefacep. xi
The Power of Choicep. 1
The Unconscious Consumerp. 15
The Attentional Arms Racep. 59
We Know What You're Thinkingp. 97
Why Ads Don't Say What They Mean (Or Mean What They Say)p. 123
Acting Outp. 157
Divide and Conquerp. 193
The Politics of Choicep. 245
Sourcesp. 291
Indexp. 307
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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