Something from Nothing

by Greiman, April

• ISBN13: 9782880465476
• ISBN10: 2880465478
• Format: Paperback
• Copyright: 2002-02-01
• Publisher: Rotovision

Author Biography

April Greiman is one of the most honored designers in the world, having received the Medal of the American Institute of Graphic Arts (AIGA) and the Chrysler Award for Innovation, both in 1998. April's work is represented in museum shows in the United States, Europe, Japan and Israel, including, most recently, a one-woman show at Arc en Reve, Centre d'Architecture in Bordeaux, France. She has taught at Sci-Arc, California Institute of the Arts, and Art Center College of Design, US. She is a past president of the Los Angeles chapter of the AIGA and a current member of the Alliance Graphique Internationale. In 2000 April was named an Apple Master, for experimenting with new technology and exploring new applications for digital technology, and most recently she had the honor of becoming a finalist in the US Inaugural National Design Awards. April Greiman was born in New York and Studied graphic design at the Kansas City Art Institute and the Allgemeine Kunstgewerbeschule in Basel, Switzerland. She opened her practice in Los Angeles in 1976 and joined Pentagram as a partner in 2000. An early and enthusiastic adaptor of computer technology, she established her reputation as a new media pioneer with now-legendary projects for Esprit, the Walker Art Center and the Southern California Institute of Architecture (Sci-Arc) that were notable for their experimental mergers of type and image. Her work has since extended into the third dimension, including collaborations with RoTo Architects, Barton Myers Architects, Morphosis, and the Office of Frank O. Gehry, where her work has ranged from signage and exhibitions to the development of color palettes, finishes, and textile design. At the same time, April's commitment to new media has led to a wide range of projects including broadcast television design for PacTel, an interactive website for US West, and "3 Infinite Illusions, A History of Computer Graphics," an interactive project for the Smithsonian. Perhaps April's most widely reproduced design was her commemorative stamp for the 19th Amendment, commissioned by the US Postal Service in 1995, with over 150 million impressions.

Table of Contents

Foreword	6	(2)
Introduction	8	(6)
From Depth to Surface	14	(2)
Deeper in the Field	16	(2)
What a Body is	18	(2)
Unfurling the Flag	20	(12)
The Matter of Time	32	(4)
Joshua Time	36	(4)
Bodies of Color	40	(6)
Natural Circuits	46	(4)
Stepping Into Landscape	50	(6)
The Function of O	56	(8)
Atmosphere	64	(6)
The Real	70	(8)
Real Spaces	78	(34)
Miracles	112	(32)
About this Book. How to Read it, etc.	144	(12)
End Notes	156	(1)
Bibliography	157	(1)
Projects/credits/other facts	158