Soul Food : 52 Principles for Black Entrepreneurial Success

by Wallace, Robert L.

• ISBN13: 9780738203522
• ISBN10: 0738203521
• Format: Hardcover
• Copyright: 2000-08-01
• Publisher: Perseus Books Group

Summary

Soul Foodretells with candor the singular stories of fifty-two real entrepreneurs and it presents the practical ideas and principles culled from each. These are wisdom-filled snapshots detailing the lessons and triumphs of African American business builders.Soul Foodfills a gap in the small business literature and presents the challenges and solutions that are of immediate significance to this large community of entrepreneurs. Written by a nationally recognized business consultant and speaker, this book covers all of the pathways to business success, but from a uniquely African American perspective.

Table of Contents

Acknowledgements	ix
Introduction	1	(6)
PART ONE Principles of Entrepreneurship Preparation	7	(64)
The leveraging of Gratitude Principle	9	(6)
The Jockey Principle	15	(6)
The Mt. Moosilauke Principle	21	(6)
The 2 X 2 Principle	27	(4)
The principle of Focused Effort	31	(6)
The No Man Is an Island Principle	37	(4)
The five Cs Principle	41	(4)
The principle of Dream Embodiment	45	(4)
Removing the Power of the Stake Principle	49	(4)
Recapturing the Dead Zone principle	53	(4)
The Principle of Perpetual Self-Validation	57	(4)
The Principle of Failure	61	(6)
The Getting There by Starting Where You Are Principle	67	(4)
PART TWO Principles of Building Entrepreneurial Success	71	(54)
The Breakthrough (``First Hit'') Principle	73	(4)
The Bucket Principle	77	(4)
The Principle of Increasing Returns	81	(2)
The RAF vs. RFA Principle	83	(4)
The Steps Versus Elevator Principle	87	(4)
The Invisible Sixth Man Principle	91	(2)
The Principle of Opposites	93	(4)
The Principle of Trustworthiness	97	(4)
The ``No True Meritocracy'' Principle	101	(4)
The Principle of Diminished Expectations	105	(8)
The Principle of the White Angel	113	(4)
The focus on What Matters Principle	117	(4)
The Roach Principle	121	(4)
PART THREE Principles of Entrepreneurship Maintenance	125	(84)
The Hannibal Principle	127	(6)
The Grand Canyon Principle	133	(2)
The Principle of Maintaining Congruence of Business and Values	135	(4)
The Principle of Bidirectional Intelligence Flow	139	(4)
The Principle of Playing Dumb	143	(4)
The Boomerang Principle	147	(4)
The Principle of Decision-Node Intelligence	151	(4)
The Brain Borrowing Principle	155	(4)
The Principle of Managing the Ride	159	(4)
The You Don't Have Because You Don't Ask Principle	163	(4)
The T3 Principle	167	(4)
The Principle of Building a Stronger Community	171	(6)
The Principle of Spiritual Fortitude	177	(4)
The Ownership Principle	181	(4)
The Mental Triad Principle	185	(4)
The Principle of Internalized Oppression	189	(6)
The Principle of Forgiveness	195	(4)
The Listen to Your Inner Voice Principle	199	(6)
The Do What You Fear Principle	205	(4)
PART FOUR Principle of Self-Actualization	209	(30)
The Game Within the Game Principle	211	(4)
The Three Spiritual Retreats Principle	215	(4)
The Getting in Contact with How You Learn Principle	219	(2)
The Principle of the Flying Geese	221	(4)
The Wealth by Permission Principle	225	(4)
The Principle of Partnering with God	229	(6)
The Applause for Doing a Good Job Principle	235	(4)
Epilogue	239	(2)
Index	241	(5)
About the Author	246