The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls

by Young-Witzel, Gyvel

• ISBN13: 9780896584549
• ISBN10: 0896584542
• Format: Hardcover
• Copyright: 2002-09-01
• Publisher: Motorbooks Intl

Summary

Coca-Cola is perhaps the most recognisable product in the world. This is a compendium of America's favourite soft drink, and an entertaining account of the product that helped to define the term 'pop culture'. A well-known Americana/nostalgia author team covers the history of Coke's distinctive flavour, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. Truly unique in its approach, the book presents the whole story of the product and company in a way that other books in the market don't. With its appealing combination of entertaining text and a collection of fabulous artwork -- including vintage photographs, calendars, and collectibles -- it's sure to appeal to Coke aficionados everywhere.

Author Biography

Gyvel Young-Witzel and Michael Karl Witzel are the authors of numerous books on American pop culture

Table of Contents

Introduction: Welcome to America, Land of Coca-Cola	p. 9
The Birth of an American Flavor: A One-Gulp History of the Early Days	p. 13
Fighting for Control of the Formula: The Beginning of the Candler Years	p. 27
Those Images of Innocence and Taste: Remembering the Early Days of Advertising	p. 37
From Syrup Jug to Soda Pop Bottle: Birth of the Bottling Industry	p. 49
Secret Ingredients Made the Magic: The Enduring Mystique of Coca-Cola	p. 63
A Formula For Success: Advertising and the Great American Soft Drink	p. 73
Towards Sweeter Times: Coca-Cola and the Sugar Crisis	p. 81
Coca-Cola Comes of Age, 1919-1928: Advertising During the Golden Years	p. 89
"Hey Buddy, Can You Spare a Coke?": Coca-Cola Survives the Depression	p. 101
The World Goes Crazy For Coke: Coca-Cola Gains a Worldwide Audience	p. 117
Suggested Reading	p. 141
Index	p. 142
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