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Speaking Professionally: A Concise Guide To Effective Business Presentations

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2005-07-12
  • Publisher: Cengage Learning
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SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical, application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition. SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.

Table of Contents

Prefacep. xii
Foundationsp. 1
Introductionp. 3
The Importance of Presentation Skill Competencep. 4
Myths Regarding Presentation Skill Competenciesp. 6
Common Problems with Presentationsp. 7
Presentation Skill Competenciesp. 8
Book Scope and Featuresp. 11
Summaryp. 12
Sample Presentation for Analysisp. 13
Review Questionsp. 14
InfoTrac Questionp. 15
Communcation Principles and Presentation Successp. 17
Introductionp. 19
Defining Communicationp. 20
Elements of the Communication Processp. 23
Presentation Skills and Other Contexts for Communicatingp. 27
Distinguishing Features of Presentation Contextsp. 28
Presentations vs. Speechesp. 29
A Game Conceptualizationp. 30
Summaryp. 31
Sample Presentation for Analysisp. 31
Review Questionsp. 33
InfoTrac Questionp. 33
Ethical Decisions and Public Presentationsp. 35
Ethical Decisions and Public Presentationsp. 37
Ethics: A Foundation for Effective Presentationsp. 38
Ethical Presentation Behaviorp. 42
What Do Ethical Listeners Do?p. 45
Does the End Justify the Means?p. 46
Summaryp. 50
Sample Presentation for Analysisp. 51
Review Questionsp. 52
InfoTrac Questionp. 52
Addressing Presentation Anxietyp. 55
Introductionp. 57
Types of Communication Apprehensionp. 57
Reducing Speech Anxietyp. 60
Summaryp. 67
Sample Presentation for Analysisp. 68
Review Questionsp. 69
InfoTrac Questionp. 70
Audience Analysis: Taking a Receiver-Centered Approachp. 72
Introductionp. 74
Ramifications of Poor Audience Analysisp. 75
Elements of Audience Analysis-A Checklistp. 76
Audience Perspectives and Knowledgep. 77
Audience Demographicsp. 81
Presentation Contextp. 84
Obtaining Informationp. 86
Conclusionp. 88
Summaryp. 89
Sample Presentation for Analysisp. 90
Review Questionsp. 91
InfoTrac Questionp. 92
Selecting an Appropriate Speaking Stylep. 93
Introductionp. 95
Impromptu Presentationsp. 95
Extemporaneous Presentationsp. 96
Manuscript Presentationsp. 96
Memorized Presentationsp. 98
Evaluating Extemporaneous and Manuscript Presentationsp. 99
Which Option Should a Speaker Select?p. 103
Summaryp. 104
Sample Presentation for Analysisp. 105
Review Questionsp. 107
InfoTrac Questionp. 107
Structuring the Messagep. 109
Introduction: Leaving Portp. 111
Body of the Presentationp. 117
Transitioning Within the Presentationp. 120
The Conclusion to the Presentationp. 120
Summaryp. 122
Sample Presentation for Analysisp. 123
Review Questionsp. 124
InfoTrac Questionp. 124
Visual Support for Your Presentationp. 126
Introductionp. 128
Values of Visual Supportp. 128
Types of Visual Supportp. 130
Recurring Problems with Visual Supportp. 132
Suggestions for Using Visuals Effectivelyp. 136
Summaryp. 137
Sample Presentation for Analysisp. 137
Review Questionsp. 139
InfoTrac Questionp. 139
Teams and Team Presentationsp. 140
Introductionp. 142
Types of Group Presentationsp. 142
Problems with Team Presentationsp. 143
Interventionsp. 150
Effective Leadershipp. 151
Characteristics of High-Quality Team Presentationsp. 153
Getting There: A Step-by-Step Processp. 155
Summaryp. 157
Sample Presentation for Analysisp. 158
Review Questionsp. 160
InfoTrac Questionp. 160
Persuasive Messagesp. 162
Introductionp. 164
Defining Persuasionp. 165
Persuasive Objectivesp. 166
Tools of Persuasionp. 168
The Motivated Sequencep. 174
Ethical Issuesp. 175
Summaryp. 175
Sample Presentation for Analysisp. 176
Review Questionsp. 177
InfoTrac Questionp. 178
Verbal and Nonverbal Aspects of Deliveryp. 179
Introductionp. 181
Understanding Nonverbal Communicationp. 181
Nonverbal Factors Affecting Presentationp. 184
Verbal Dimensions of Deliveryp. 194
Criteria for Language Selectionp. 195
Summaryp. 199
Sample Presentation for Analysisp. 200
Review Questionsp. 201
InfoTrac Questionp. 202
Question-and-Answer Sessionsp. 204
Introductionp. 206
Responding to Questions Efficientlyp. 207
Delivering Responses to Questionsp. 208
Counterproductive Tendenciesp. 210
FAQ about Q-and-Ap. 213
Summaryp. 217
Sample Presentation for Analysisp. 217
Review Questionsp. 218
InfoTrac Questionp. 218
Evaluating Yourself and Others: Your Role as Critical Listener in Presentation Contextsp. 220
Introductionp. 223
Listening Effectivelyp. 223
Listening and Hearingp. 224
Listening and Selectivityp. 225
Obstacles to Effective Listeningp. 226
Becoming an Effective Listener: Active Listeningp. 228
Evaluating Fallacious Argumentsp. 229
Communicating Your Evaluationsp. 233
Criticism and Those Criticizedp. 236
Summaryp. 238
Sample Presentation for Analysisp. 239
Review Questionsp. 240
InfoTrac Questionp. 240
Indexp. 243
Table of Contents provided by Ingram. All Rights Reserved.

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