Speaking Professionally: A Concise Guide To Effective Business Presentations

by Zaremba,Alan

• ISBN13: 9780324201376
• ISBN10: 0324201370
• Edition: 1st
• Format: Paperback
• Copyright: 2005-07-12
• Publisher: Cengage Learning

Summary

SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical, application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition. SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.

Table of Contents

Preface	p. xii
Foundations	p. 1
Introduction	p. 3
The Importance of Presentation Skill Competence	p. 4
Myths Regarding Presentation Skill Competencies	p. 6
Common Problems with Presentations	p. 7
Presentation Skill Competencies	p. 8
Book Scope and Features	p. 11
Summary	p. 12
Sample Presentation for Analysis	p. 13
Review Questions	p. 14
InfoTrac Question	p. 15
Communcation Principles and Presentation Success	p. 17
Introduction	p. 19
Defining Communication	p. 20
Elements of the Communication Process	p. 23
Presentation Skills and Other Contexts for Communicating	p. 27
Distinguishing Features of Presentation Contexts	p. 28
Presentations vs. Speeches	p. 29
A Game Conceptualization	p. 30
Summary	p. 31
Sample Presentation for Analysis	p. 31
Review Questions	p. 33
InfoTrac Question	p. 33
Ethical Decisions and Public Presentations	p. 35
Ethical Decisions and Public Presentations	p. 37
Ethics: A Foundation for Effective Presentations	p. 38
Ethical Presentation Behavior	p. 42
What Do Ethical Listeners Do?	p. 45
Does the End Justify the Means?	p. 46
Summary	p. 50
Sample Presentation for Analysis	p. 51
Review Questions	p. 52
InfoTrac Question	p. 52
Addressing Presentation Anxiety	p. 55
Introduction	p. 57
Types of Communication Apprehension	p. 57
Reducing Speech Anxiety	p. 60
Summary	p. 67
Sample Presentation for Analysis	p. 68
Review Questions	p. 69
InfoTrac Question	p. 70
Audience Analysis: Taking a Receiver-Centered Approach	p. 72
Introduction	p. 74
Ramifications of Poor Audience Analysis	p. 75
Elements of Audience Analysis-A Checklist	p. 76
Audience Perspectives and Knowledge	p. 77
Audience Demographics	p. 81
Presentation Context	p. 84
Obtaining Information	p. 86
Conclusion	p. 88
Summary	p. 89
Sample Presentation for Analysis	p. 90
Review Questions	p. 91
InfoTrac Question	p. 92
Selecting an Appropriate Speaking Style	p. 93
Introduction	p. 95
Impromptu Presentations	p. 95
Extemporaneous Presentations	p. 96
Manuscript Presentations	p. 96
Memorized Presentations	p. 98
Evaluating Extemporaneous and Manuscript Presentations	p. 99
Which Option Should a Speaker Select?	p. 103
Summary	p. 104
Sample Presentation for Analysis	p. 105
Review Questions	p. 107
InfoTrac Question	p. 107
Structuring the Message	p. 109
Introduction: Leaving Port	p. 111
Body of the Presentation	p. 117
Transitioning Within the Presentation	p. 120
The Conclusion to the Presentation	p. 120
Summary	p. 122
Sample Presentation for Analysis	p. 123
Review Questions	p. 124
InfoTrac Question	p. 124
Visual Support for Your Presentation	p. 126
Introduction	p. 128
Values of Visual Support	p. 128
Types of Visual Support	p. 130
Recurring Problems with Visual Support	p. 132
Suggestions for Using Visuals Effectively	p. 136
Summary	p. 137
Sample Presentation for Analysis	p. 137
Review Questions	p. 139
InfoTrac Question	p. 139
Teams and Team Presentations	p. 140
Introduction	p. 142
Types of Group Presentations	p. 142
Problems with Team Presentations	p. 143
Interventions	p. 150
Effective Leadership	p. 151
Characteristics of High-Quality Team Presentations	p. 153
Getting There: A Step-by-Step Process	p. 155
Summary	p. 157
Sample Presentation for Analysis	p. 158
Review Questions	p. 160
InfoTrac Question	p. 160
Persuasive Messages	p. 162
Introduction	p. 164
Defining Persuasion	p. 165
Persuasive Objectives	p. 166
Tools of Persuasion	p. 168
The Motivated Sequence	p. 174
Ethical Issues	p. 175
Summary	p. 175
Sample Presentation for Analysis	p. 176
Review Questions	p. 177
InfoTrac Question	p. 178
Verbal and Nonverbal Aspects of Delivery	p. 179
Introduction	p. 181
Understanding Nonverbal Communication	p. 181
Nonverbal Factors Affecting Presentation	p. 184
Verbal Dimensions of Delivery	p. 194
Criteria for Language Selection	p. 195
Summary	p. 199
Sample Presentation for Analysis	p. 200
Review Questions	p. 201
InfoTrac Question	p. 202
Question-and-Answer Sessions	p. 204
Introduction	p. 206
Responding to Questions Efficiently	p. 207
Delivering Responses to Questions	p. 208
Counterproductive Tendencies	p. 210
FAQ about Q-and-A	p. 213
Summary	p. 217
Sample Presentation for Analysis	p. 217
Review Questions	p. 218
InfoTrac Question	p. 218
Evaluating Yourself and Others: Your Role as Critical Listener in Presentation Contexts	p. 220
Introduction	p. 223
Listening Effectively	p. 223
Listening and Hearing	p. 224
Listening and Selectivity	p. 225
Obstacles to Effective Listening	p. 226
Becoming an Effective Listener: Active Listening	p. 228
Evaluating Fallacious Arguments	p. 229
Communicating Your Evaluations	p. 233
Criticism and Those Criticized	p. 236
Summary	p. 238
Sample Presentation for Analysis	p. 239
Review Questions	p. 240
InfoTrac Question	p. 240
Index	p. 243
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