Speaking Professionally : A Concise Guide to Effective Business Presentations (with InfoTrac)

by Zaremba, Alan Jay

• ISBN13: 9780324377620
• ISBN10: 0324377622
• Edition: 1st
• Format: Paperback
• Copyright: 2005-09-06
• Publisher: Cengage Learning

Summary

SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical, application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition. SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.

Table of Contents

Preface	xii
Foundations	1	(16)
Introduction	3	(1)
The Importance of Presentation Skill Competence	4	(2)
Myths Regarding Presentation Skill Competencies	6	(1)
Common Problems with Presentations	7	(1)
Presentation Skill Competencies	8	(3)
Book Scope and Features	11	(1)
Summary	12	(1)
Sample Presentation for Analysis	13	(1)
Review Questions	14	(1)
InfoTrac Question	15	(2)
Communication Principles and Presentation Success	17	(18)
Introduction	19	(1)
Defining Communication	20	(3)
Elements of the Communication Process	23	(4)
Presentation Skills and Other Contexts for Communicating	27	(1)
Distinguishing Features of Presentation Contexts	28	(1)
Presentations vs. Speeches	29	(1)
A Game Conceptualization	30	(1)
Summary	31	(1)
Sample Presentation for Analysis	31	(2)
Review Questions	33	(1)
InfoTrac Question	33	(2)
Ethical Decisions and Public Presentations	35	(20)
Ethical Decisions and Public Presentations	37	(1)
Ethics: A Foundation for Effective Presentations	38	(4)
Ethical Presentation Behavior	42	(3)
What Do Ethical Listeners Do?	45	(1)
Does the End Justify the Means?	46	(4)
Summary	50	(1)
Sample Presentation for Analysis	51	(1)
Review Questions	52	(1)
InfoTrac Question	52	(3)
Addressing Presentation Anxiety	55	(17)
Introduction	57	(1)
Types of Communication Apprehension	57	(3)
Reducing Speech Anxiety	60	(7)
Summary	67	(1)
Sample Presentation for Analysis	68	(1)
Review Questions	69	(1)
InfoTrac Question	70	(2)
Audience Analysis: Taking a Receiver-Centered Approach	72	(21)
Introduction	74	(1)
Ramifications of Poor Audience Analysis	75	(1)
Elements of Audience Analysis---A Checklist	76	(1)
Category 1: Audience Perspectives and Knowledge	77	(4)
Category 2: Audience Demographics	81	(3)
Category 3: Presentation Context	84	(2)
Obtaining Information	86	(2)
Conclusion	88	(1)
Summary	89	(1)
Sample Presentation for Analysis	90	(1)
Review Questions	91	(1)
InfoTrac Question	92	(1)
Selecting an Appropriate Speaking Style	93	(16)
Introduction	95	(1)
Impromptu Presentations	95	(1)
Extemporaneous Presentations	96	(1)
Manuscript Presentations	96	(2)
Memorized Presentations	98	(1)
Evaluating Extemporaneous and Manuscript Presentations	99	(4)
Which Option Should a Speaker Select?	103	(1)
Summary	104	(1)
Sample Presentation for Analysis	105	(2)
Review Questions	107	(1)
InfoTrac Question	107	(2)
Structuring the Message	109	(17)
Introduction: Leaving Port	111	(6)
Body of the Presentation	117	(3)
Transitioning Within the Presentation	120	(1)
The Conclusion to the Presentation	120	(2)
Summary	122	(1)
Sample Presentation for Analysis	123	(1)
Review Questions	124	(1)
InfoTrac Question	124	(2)
Visual Support for Your Presentation	126	(14)
Introduction	128	(1)
Values of Visual Support	128	(2)
Types of Visual Support	130	(2)
Recurring Problems with Visual Support	132	(4)
Suggestions for Using Visuals Effectively	136	(1)
Summary	137	(1)
Sample Presentation for Analysis	137	(2)
Review Questions	139	(1)
InfoTrac Question	139	(1)
Teams and Team Presentations	140	(22)
Introduction	142	(1)
Types of Group Presentations	142	(1)
Problems with Team Presentations	143	(7)
Interventions	150	(1)
Effective Leadership	151	(2)
Characteristics of High-Quality Team Presentations	153	(2)
Getting There: A Step-by-Step Process	155	(2)
Summary	157	(1)
Sample Presentation for Analysis	158	(2)
Review Questions	160	(1)
InfoTrac Question	160	(2)
Persuasive Messages	162	(17)
Introduction	164	(1)
Defining Persuasion	165	(1)
Persuasive Objectives	166	(2)
Tools of Persuasion	168	(6)
The Motivated Sequence	174	(1)
Ethical Issues	175	(1)
Summary	175	(1)
Sample Presentation for Analysis	176	(1)
Review Questions	177	(1)
InfoTrac Question	178	(1)
Verbal and Nonverbal Aspects of Delivery	179	(25)
Introduction	181	(1)
Understanding Nonverbal Communication	181	(3)
Nonverbal Factors Affecting Presentation	184	(10)
Verbal Dimensions of Delivery	194	(1)
Criteria for Language Selection	195	(4)
Summary	199	(1)
Sample Presentation for Analysis	200	(1)
Review Questions	201	(1)
InfoTrac Question	202	(2)
Question-and-Answer Sessions	204	(16)
Introduction	206	(1)
Responding to Questions Efficiently	207	(1)
Delivering Responses to Questions	208	(2)
Counterproductive Tendencies	210	(3)
FAQ about Q-and-A	213	(4)
Summary	217	(1)
Sample Presentation for Analysis	217	(1)
Review Questions	218	(1)
InfoTrac Question	218	(2)
Evaluating Yourself and Others: Your Role as Critical Listener in Presentation Contexts	220	(23)
Introduction	223	(1)
Listening Effectively	223	(1)
Listening and Hearing	224	(1)
Listening and Selectivity	225	(1)
Obstacles to Effective Listening	226	(2)
Becoming an Effective Listener: Active Listening	228	(1)
Evaluating Fallacious Arguments	229	(4)
Communicating Your Evaluations	233	(3)
Criticism and Those Criticized	236	(2)
Summary	238	(1)
Sample Presentation for Analysis	239	(1)
Review Questions	240	(1)
InfoTrac Question	240	(3)
Index	243