Special Events: Twenty-First Century Global Event Management , 3rd Edition

by Joe Goldblatt

• ISBN13: 9780471396871
• ISBN10: 0471396877
• Edition: 3rd
• Format: Hardcover
• Copyright: 2002-01-01
• Publisher: Wiley

Summary

THE WILEY EVENT MANAGEMENT SERIES From the foremost authority on event management The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition: Includes over 35 inspiring and helpful new photographs Features real-world case studies in 21st-century event management Emphasizes the growing globalization of the profession Examines new technologies, including the Internet and new software packages Prepares candidates to pass the Certified Special Events Professional (CSEP) exam The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Table of Contents

Foreword.

Preface.

Acknowledgments.

PART ONE: Theory of Event Management.

Chapter 1 Welcome to Twenty-First-Century Global Event Management.

Chapter 2 Models of Global Event Management.

PART TWO: Event Administration.

Chapter 3 Developing and Implementing the Event Plan.

Chapter 4 Management of Human Resources and Time.

Chapter 5 Financial Administration.

Chapter 6 Event Leadership.

PART THREE: Event Coordination.

Chapter 7 Managing Vendor Contracts.

Chapter 8 On-Site Management.

Chapter 9 Accommodating Special Needs.

PART FOUR: Event Marketing.

Chapter 10 Advertising, Public Relations, Promotions, and Sponsorship.

Chapter 11 Online Marketing.

PART FIVE: Legal, Ethical, and Risk Management.

Chapter 12 Risk Management: Legal and Financial Safeguards.

Chapter 13 Morality, Law, and Ethics in Event Management.

PART SIX: Technology and Career Advancement.

Chapter 14 Technology for Modern Event Management.

Chapter 15 Advancing Your Career in the Twenty-First Century.

Chapter 16 Case Studies in Twenty-First-Century Event Management.

Appendix 1 Organizations and Resources.

Appendix 2 Internet Sites.

Appendix 3 References.

Appendix 4 Periodicals.

Appendix 5 Directories.

Appendix 6 Audio and Video Resources.

Appendix 7 Software.

Appendix 8 Sample Client Agreement.

Appendix 9 Sample Vendor Agreement.

Appendix 10 Sample Catering Menus.

Appendix 11 Sample Insurance Certificate.

Appendix 12 Sample Incident Report.

Appendix 13 Sample Purchase Order.

Appendix 14 Sample Event Evaluations.

Appendix 15 ISES Code of Ethics.

Index.