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9780471212645

Specialty Shop Retailing: How to Run Your Own Store (Revision)

by
  • ISBN13:

    9780471212645

  • ISBN10:

    0471212644

  • Edition: Revised
  • Format: Hardcover
  • Copyright: 2002-07-01
  • Publisher: Wiley
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List Price: $34.95

Summary

This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

Author Biography

CAROL L. SCHROEDER is the co-owner of Orange Tree Imports, a $1.3 million gift and kitchenware store in Madison, Wisconsin. She has almost three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal décor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted "Best in Business" by In Business magazine.

Table of Contents

1. GETTING STARTED.
Market Research.
Are You Ready for Retailing?
Is a Franchise Right for You?
Buying an Existing Business.
Writing a Business Plan.
Selecting Your Business Format.
Setting Up a Partnership.
Financing Your Business.
Permits and L

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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