Speech Craft

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2020-10-01
  • Publisher: Bedford/St. Martin's

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Supplemental Materials

What is included with this book?


Using Macmillan's highly touted LaunchPad to deliver superior content online, Speech Craft engages students with a contemporary edge and a focus on connecting with the local community.  It’s a public speaking textbook unlike any other. Joshua Gunn’s distinctive style and strong scholarship are paired with compelling visuals to prepare students for public speaking situations in their own lives, whether they are giving a toast or presenting to the class. Wildly successful in its first edition, Speech Craft has drawn accolades from instructors around the country for its distinctive personality, student-friendly tone, and support for teaching the public speaking course both face-to-face and online. The second edition explores public speaking as advocacy and pays careful attention to diversity, empowering students to make ethical connections with their audiences and meaningful differences in the world around them.

A robust and powerful digital package, LaunchPad for Speech Craft supports instructors and students with the video assessment program powered by GoReact, thoroughly revised LearningCurve scenario-based questions, video speech clips, and more.

Table of Contents

Chapter 1: Building Confidence in the Craft
Chapter 2: Listening & the Ethics of Speech
Chapter 3: Audience Analysis
Chapter 4: Choosing a Speech Topic and Purpose
Chapter 5: Researching Your Speech Topic
Chapter 6: Supporting Materials & Contextual Reasoning
Chapter 7: Organizing and Outlining Your Speech
Chapter 8: Introductions, Transitions, & Conclusions
Chapter 9: Style and Language
Chapter 10: Style and Delivery
Chapter 11: Presentation Aids
Chapter 12: Understanding Speech Genres
Chapter 13: Celebratory Speaking
Chapter 14: Informative Speaking
Chapter 15: Persuasive Speaking
Chapter 16: Making Arguments
Chapter 17: Speaking in the Workplace
Chapter 18: Speaking Online
Chapter 19: Speaking for Social Change
Appendix: Sample Annotated Speeches

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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