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9781933338132

Speech Ghostwriting Crafting Effective Speeches for Other People

by
  • ISBN13:

    9781933338132

  • ISBN10:

    193333813X

  • Format: Paperback
  • Copyright: 2006-09-01
  • Publisher: Marion Street Press, LLC
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Summary

Speech ghostwriters craft the majority of speeches delivered by business leaders, politicians, sports figures, and others. Giving effective, entertaining speeches is an essential skill for these high-profile people, thus they treasure the effective speech ghostwriter. This book will help you master this vital craft.

Author Biography

Douglas Perret Starr is a public relations and journalism professor at Texas A&M University

Table of Contents

About the Authorp. 9
Introductionp. 11
Audience Analysisp. 15
Speaker Analysisp. 23
Conducting Researchp. 27
Writing the Speechp. 33
The Briefingp. 43
The Speech of Introductionp. 49
Publicity for Your Speaker's Speechesp. 53
The Ethics of Speech Ghostwritingp. 73
Historical Backgroundp. 79
Speechwriting Checklistp. 89
Bibliographyp. 92
Indexp. 93
Table of Contents provided by Ingram. All Rights Reserved.

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