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Spin Selling book cover, ISBN 9780070511132

Spin Selling

by Rackham, Neil

ISBN13: 9780070511132
ISBN10: 0070511136
eBook ISBN(s): 9781260027099
Edition: 1st
Format: Hardcover
Copyright: 1988-05-22
Publisher: McGraw Hill

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Summary

What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts?

Author Biography

NEIL RACKHAM is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for over 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Mr. Rackham is the author of more than 50 articles and several books.

Table of Contents

Sales Behavior and Sales Success.Obtaining Commitment: Closing the Sale.Customer Needs in the Major Sale.The SPIN Strategy.Giving Benefits in Major Sales.Preventing Objections.Preliminaries: Opening the Call.Turning Theory into Practice.

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