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9780882581798

Split Image : African Americans in the Mass Media

by ;
  • ISBN13:

    9780882581798

  • ISBN10:

    0882581791

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1983-06-01
  • Publisher: Howard Univ Pr

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Summary

Discusses the role and portrayal of African-Americans in music, film, television, advertising, ad print, and broadcast news

Table of Contents

Introduction: A War of Imagesp. 1
Culture for Sale: The Music Industry
Cashing In: 1900-1939p. 25
Crossing Over: 1939-1992p. 57
The Film Industry
Filmp. 131
Sounding Out Racism: The Radio Industry
Commercial and Noncommercial Radiop. 189
Fly in the Buttermilk: The Television Industry
Commercial Televisionp. 267
Public Televisionp. 329
Smilin' Faces Tell Lies: The News Industry
Print Newsp. 369
Broadcast Newsp. 419
Half a Loaf: The Advertising and Public Relations Industries
Advertisingp. 461
Public Relationsp. 495
Conclusion: Split Images and Double Bindsp. 523
Gallery of Photographsp. 529
A Bibliographical Essayp. 545
Indexp. 551
Table of Contents provided by Blackwell. All Rights Reserved.

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