Sport and Adventure Tourism

by Chon; Kaye Sung

• ISBN13: 9780789012753
• ISBN10: 0789012758
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-11-21
• Publisher: Routledge

Summary

Discover the secrets to success in sport-related tourism and adventure travel! This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that's rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field. Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references. Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the "phenomenon" of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Author Biography

Simon Hudson, PhD, MBA, BA, DipM, is Associate Professor in the Tourism Management Group at the University of Calgary, Alberta

Table of Contents

About the Editor	ix
Contributors	xi
Foreword	xv
Don Schumacher
Preface	xvii
Acknowledgments	xxi
An Introduction to Sport and Adventure Tourism	1	(26)
Lisa Delpy Neirotti
Defining Sport Tourism	2	(1)
Sport Tourism: The Supply Side	3	(10)
A Profile of the Sport Tourism Industry	13	(1)
Adventure Tourism	14	(3)
The Future of Sport Tourism	17	(4)
Summary	21	(6)
Historical Perspectives of Sport Tourism	27	(22)
John Zauhar
Introduction	27	(1)
Greece: The Foundation	27	(2)
The Persian Empire: The Soil and the Soul	29	(1)
The Etruscans: Causal Influence	30	(1)
Rome: The Aristocratic Expression	30	(2)
Byzantium: A Glittering Civilization	32	(1)
The Crusades: Picturesque and Eventful	32	(1)
The Islamic Scene: Resources of the Earth	33	(1)
Europe: The Recovery	34	(1)
The Renaissance Period	35	(1)
The English Enchantment: Knowledge to Reason	36	(1)
The Eighteenth Century: Dominated by War	37	(2)
The Nineteenth Century: The Stepping-Stones	39	(5)
Mega Interests of the Twentieth Century	44	(4)
Conclusion	48	(1)
Sport Event Tourism: Planning, Development, and Marketing	49	(40)
Donald Getz
Introduction	49	(1)
What Is Sport Event Tourism?	50	(5)
The Sport Event Tourist	55	(5)
Forces and Trends Shaping Sport Event Tourism	60	(4)
Planning, Developing, and Marketing Sport Event Tourism	64	(14)
Case Study: Seminole County, Florida, Convention and Visitors Bureau	78	(6)
Conclusion	84	(1)
Useful Web Sites	85	(4)
Winter Sport Tourism	89	(36)
Simon Hudson
Evolution of the Market	89	(3)
Market Size	92	(3)
Destinations	95	(3)
Ski Field Location and Development	98	(2)
The Consumer	100	(2)
Future Prospects	102	(9)
Case Study: Whistler Resort in Canada	111	(7)
Appendix A: Hotel Markets Area of Origin	118	(1)
Appendix B: Demographic Profiles of Whistler's Seasonal Visitors	119	(1)
Relevant Web Sites	120	(5)
Marine Tourism	125	(40)
Gayle Jennings
Introduction	125	(2)
Types of Marine Tourism	127	(18)
Marketing Issues	145	(2)
Management Issues	147	(3)
Future Prospects	150	(1)
Summary	151	(1)
Case Study: Shoalwater Bay in the Great Barrier Reef, Australia	152	(5)
Relevant Web Sites	157	(8)
Golf Tourism	165	(38)
Mark Readman
Introduction	165	(1)
Golf History and Development of Golf Tourism	166	(5)
The Development and Use of Golf As a Destination Marketing Tool	171	(1)
Reasons for the Development of the Golf Tourism Product	172	(4)
The Golf Market Product	176	(4)
The World Golf Tourism Market	180	(7)
Golf Tourism Effects	187	(6)
Case Studies	193	(5)
Conclusion	198	(1)
Relevant Web Sites	199	(4)
Adventure Tourism	203	(38)
Paul Beedie
Introduction	203	(3)
The Commodification of Adventure	206	(2)
What Is Adventure Tourism?	208	(2)
Mountains and Commodification	210	(2)
Theoretical Connections	212	(3)
Case Study 1: Trekking in Nepal	215	(5)
Influences upon British Adventure Tourism	220	(1)
The Role of the Guide	221	(4)
The Control of Information	225	(2)
The Importance of Technological Developments	227	(3)
Case Study 2: The Foundry Climbing Centre	230	(4)
Conclusion: The Future	234	(2)
Relevant Web Sites	236	(5)
The Business of Adventure Tourism	241	(32)
Ross Cloutier
Introduction	241	(1)
The Evolution from Lifestyle to Business	241	(1)
The Business Mosaic	242	(2)
Adventure Business Administration	244	(4)
Adventure Business Management	248	(2)
Adventure Business Finance	250	(5)
Risk Management	255	(4)
Summary	259	(1)
Case Study: Canadian Mountain Holidays (CMH)	260	(11)
Relevant Web Sites	271	(2)
Spa and Health Tourism	273	(20)
Michael Hall
Introduction	273	(1)
Defining Health and Spa Tourism	274	(3)
Historical Dimensions of Health and Spa Tourism	277	(1)
Supply of Health and Spa Tourism	278	(5)
Demand for Health and Spa Tourism	283	(4)
Conclusion	287	(6)
Virtual Sport Tourism	293	(18)
Joseph Kurtzman
John Zauhar
Overview	293	(2)
Technological Advancements	295	(2)
Virtual Reality Participatory Modes	297	(5)
Futures	302	(9)
Index	311