Sport, Culture, and the Media : The Unruly Trinity

by Rowe, David

• ISBN13: 9780335202027
• ISBN10: 0335202020
• Edition: 1st
• Format: Paperback
• Copyright: 1999-06-01
• Publisher: McGraw-Hill

Summary

This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. The book is divided into two parts. The first, Making Media Sport, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them - including sports journalists - and the economic and political influences on and implications of 'the media sports cultural complex'. In the second part, Unmaking the Media Sports Text, there is a concentration on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power an

Author Biography

David Rowe is currently Associate Professor of Media and Cultural Studies in the Department of Leisure and Tourism Studies at the University of Newcastle, Australia.

Table of Contents

Series Editor's foreword	xi
Acknowledgements	xiii
Preface: Immersed in Media Sport	1	(8)
Introduction: a day in the life of the media sports consumer	1	(3)
Sport, Culture and the Media: structure and outline	4	(4)
Conclusion: looking towards sport and media	8	(1)
PART I MAKING MEDIA SPORT	9	(86)
Understanding Sport and Media: A Socio-Historical Approach	11	(25)
Introduction: when two worlds collide	11	(2)
The rise of sport	13	(4)
Profitable play	17	(4)
Political football	21	(3)
The rise of the mass media	24	(2)
News and entertainment	26	(4)
Having it both ways: sport meets media	30	(2)
Conclusion: sport, media and cultural power	32	(3)
Further reading	35	(1)
Working in Media Sport: The Discipline of Sports Journalism	36	(28)
Introduction: flesh, blood and sports journalists	36	(3)
Sports journalists; `shabby reputations' and professional problems	39	(4)
Profiler: the strange case of the sports journalist	43	(5)
Crusaders and cheerleaders	48	(5)
Talking to the sports talkers	53	(4)
Tabloids, broadsheets and fanzines	57	(5)
Conclusion: hacks and hipsters	62	(1)
Further reading	63	(1)
Money, Myth and the Big Match: The Political Economy of the Sports Media	64	(31)
Introduction: valuing sport	64	(2)
Sport, media and capital accumulation	66	(5)
How to make money while losing it in sports television	71	(4)
The `strategic chaos' of media sport	75	(6)
Sport as screen filler	81	(3)
Media sports policy, politics and myth	84	(3)
Fighting for the right to watch	87	(4)
Sport as school for scandal	91	(2)
Conclusion: media sport lost and found	93	(1)
Further reading	94	(1)
PART II UMMAKING THE MEDIA SPORTS TEXT	95	(78)
Taking us Through it: The `Art' of Sports Commentating and Writing	97	(23)
Introduction: the world of sports speak	97	(1)
Live commentary, dead language	98	(5)
Ideologies and Olympic extravaganzas	103	(3)
On the page, off the air	106	(5)
Revelations, exclusives and `bungs'	111	(4)
Literary moments	115	(3)
Conclusion: from script to still	118	(1)
Further reading	119	(1)
Framed and Mounted: Sport Through the Photographic Eye	120	(25)
Introduction: still sport	120	(1)
Caught in the act	121	(4)
Sports bodies: hot and hard	125	(6)
Politics and portraits	131	(4)
Imaging sporting masculinity	135	(7)
The uses of sport in photography	142	(2)
Conclusion: sports images on the move	144	(1)
Further reading	144	(1)
Screening the Action: The Moving Sports Image	145	(22)
Introduction: action, drama and narrative	145	(2)
The front row seat in the living room	147	(4)
Audience hunting	151	(8)
Screen of dreams	159	(6)
Conclusion: `there's always the sport'	165	(1)
Further reading	166	(1)
Afterword: Sport into the Ether(Net): New Technologies, New Consumers	167	(6)
Introduction: the coming of cybersport	167	(1)
From consumer to auteur	168	(2)
Conclusion: look and learn	170	(3)
Glossary of Key Terms	173	(3)
References	176	(14)
Index	190