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About This Book
Sport Marketing, 5th Edition
ISBN: 9781492594628
Sport Marketing, 5th Edition, is a comprehensive textbook designed for students and educators in the field of sport marketing. This book offers a modernized, current-day approach to the dynamic industry of sport marketing, making it a go-to resource for those interested in understanding the principles and strategies of sport marketing.
Who Uses It?
Primarily, this book is used by students and instructors in introductory and advanced courses related to sport marketing at the college and university levels. It's also a valuable resource for professionals in the sport industry looking to refresh their knowledge or expand their understanding of marketing strategies in sports.
History and Editions
The 5th edition of Sport Marketing has been updated to address user feedback, incorporating the latest research and insights from the sport industry. This edition includes exclusive video interviews with sport industry leaders, discussion questions and activities for each chapter, and web search activities that allow students to compare strategies found on sport organization websites. The book also features chapter objectives, opening scenarios, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters.
Author and Other Works
The authors of Sport Marketing, 5th Edition are Windy Dees, Patrick Walsh, and Chad D. McEvoy. Windy Dees is known for her expertise in sport marketing and her ability to explain complex marketing concepts clearly and simply. Patrick Walsh and Chad D. McEvoy bring their collective experience in the sport industry to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in sport marketing, including detailed explanations and examples.
- Interactive Tools: Exclusive video interviews with sport industry leaders, discussion questions and activities for each chapter, and web search activities provide interactive learning tools.
- Real-World Insights: The inclusion of video interviews with industry leaders offers real-world insights into how marketing strategies are incorporated into daily work.
- Application-Oriented: The book guides students to apply core concepts through discussion questions, activities, and web search activities.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781492594628
- Loose-Leaf: ISBN-13: 9781492594628 (Note: Loose-leaf format is available but may require a binder)
- eTextbook: Not explicitly mentioned but likely available through various retailers
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: Human Kinetics
- Publication Date: 2021
- Number of Pages: 488
- Language: English
Other Editions and Formats
While there are no other specific editions mentioned, the book is available in various formats including hardcover and loose-leaf. The exact availability of eTextbook and rental options may vary depending on the retailer.
Related ISBNs:
- 9781492594628 (Hardcover)
- 9781492594628 (Loose-Leaf)
Additional Resources
For students looking to enhance their learning experience, Sport Marketing, 5th Edition includes access to HKPropel, an online learning platform that delivers related online learning aids. This platform engages students and tests their comprehension of the material through interactive tools and activities.
This detailed information section provides a quick reference for all the available formats and sources for Sport Marketing, 5th Edition, making it easier to find and access the book in the preferred format.
