Sports and City Marketing in European Cities

by Berg,Leo van den

• ISBN13: 9780754619314
• ISBN10: 0754619311
• Format: Hardcover
• Copyright: 2002-06-28
• Publisher: Routledge

Summary

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location.City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Table of Contents

List of Figures	vi
List of Table	vii
Preface	viii
Sports and City Marketing: An Introduction	1	(14)
Barcelona	15	(18)
Helsinki	33	(17)
Manchester	50	(20)
Rotterdam	70	(18)
Turin	88	(14)
Synthesis	102	(14)
References	116	(3)
Appendix: Discussion Partners	119	(3)
Index	122