Sports and Entertainment Marketing

by Kaser, Ken; Oelkers, Dotty B.

• ISBN13: 9780538694773
• ISBN10: 0538694777
• Edition: 1st
• Format: Paperback
• Copyright: 1999-11-24
• Publisher: South-Western Educational Pub

Summary

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.

Table of Contents

What is Sports and Entertainment Marketing?	2	(26)
Marketing Basics	4	(5)
Sports Marketing	9	(5)
Entertainment Marketing	14	(5)
Recreation Marketing	19	(9)
Chapter Review	24	(4)
College and Amateur Sports	28	(22)
Marketing College Athletics	30	(6)
Economic Impact of College Athletics	36	(5)
Amateur Sports	41	(9)
Chapter Review	46	(4)
Professional Sports	50	(22)
Big League Sports	52	(6)
Attracting a Professional Team	58	(5)
Agents, Managers, and Ethics	63	(9)
Chapter Review	68	(4)
Marketing Products and Services Through Sports	72	(26)
Using Sports to Market Products	74	(5)
Sponsorship	79	(5)
Promotion	84	(5)
Endorsements	89	(9)
Chapter Review	94	(4)
Public Images	98	(22)
Public Relations	100	(6)
Fans	106	(5)
Publishing and Speaking Engagements	111	(9)
Chapter Review	116	(4)
Advancing the Cause	120	(22)
Community Service	122	(6)
Sports Camps	128	(5)
Workshops	133	(9)
Chapter Review	138	(4)
Sports Marketing	142	(22)
Marketing Firms	144	(6)
The Global Market	150	(5)
Careers in Sports Marketing	155	(9)
Chapter Review	160	(4)
Entertainment Industry	164	(32)
Entertainment Profits	166	(5)
Distibution of Entertainment	171	(5)
Marketing Music and Theater	176	(6)
Awards and Annual Events	182	(5)
Entertainment Marketing Careers	187	(9)
Chapter Review	192	(4)
Marketing Entertainment	196	(22)
Customized Entertainment	198	(6)
Entertainment Technology and Marketing	204	(5)
World Entertainment Marketing	209	(9)
Chapter Review	213	(5)
Recreation Marketing	218	(26)
Recreational Sports	220	(5)
Travel and Tourism	225	(5)
Resorts and Theme Parks	230	(5)
Recreation Marketing Careers	235	(9)
Chapter Review	239	(5)
Marketing Plans	244	(26)
Promotion	246	(5)
Marketing Research	251	(5)
Develop a Marketing Plan	256	(5)
The Bottom Line	261	(9)
Chapter Review	266	(4)
Legal Issues for Sports and Entertainment	270	(18)
Laws and Contracts	272	(6)
Unions	278	(5)
Licensing	283	(5)
Chapter Review	288
Index
Photo Credits