Sports and Entertainment Marketing

by Kaser, Ken; Oelkers, Dotty B.

• ISBN13: 9780538438896
• ISBN10: 0538438894
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-04-27
• Publisher: South-Western Educational Pub

Summary

Sports and Entertainment Marketing 2E incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the book and is highlighted with an icon to indicate how it is used in the marketing process.

Table of Contents

What is Sports and Entertainment Management?	2	(30)
Marketing Basics	4	(5)
Sports Marketing	9	(5)
Entertainment Marketing	14	(6)
Recreation Marketing	20	(12)
Chapter Review	26	(6)
College and Amateur Sports	32	(26)
Marketing College Athletics	34	(7)
Economic Impact of College Athletics	41	(6)
Amateur Sports	47	(11)
Chapter Review	52	(6)
Professional Sports	58	(26)
Big League Sports	60	(7)
Attracting a Professional Team	67	(6)
Agents, Managers, and Ethics	73	(11)
Chapter Review	78	(6)
Marketing Products and Services Through Sports	84	(30)
Using Sports to Market Products	86	(6)
Sponsorships	92	(6)
Promotion	98	(5)
Endorsements	103	(11)
Chapter Review	108	(6)
Public Images	114	(26)
Public Relations	116	(7)
Fans	123	(6)
Publishing and Speaking Engagements	129	(11)
Chapter Review	134	(6)
Advancing the Cause	140	(26)
Community Service	142	(7)
Sports Camps	149	(5)
Workshops	154	(12)
Chapter Review	160	(6)
Sports Marketing	166	(26)
Marketing Firms	168	(6)
The Global Market	174	(6)
Careers in Sports Marketing	180	(12)
Chapter Review	186	(6)
Entertainment Industry	192	(36)
Entertainment Profits	194	(5)
Distribution of Entertainment	199	(6)
Marketing and Music Theater	205	(6)
Awards and Annual Events	211	(5)
Entertainment Marketing Careers	216	(12)
Chapter Review	222	(6)
Marketing Entertainment	228	(26)
Customized Entertainment	230	(7)
Entertainment Technology and Marketing	237	(6)
Word Entertainment Marketing	243	(11)
Chapter Review	248	(6)
Recreation Marketing	254	(30)
Recreational Sports	256	(5)
Travel and Tourism	261	(6)
Resorts and Theme Parks	267	(6)
Recreation Marketing Careers	273	(11)
Chapter Review	278	(6)
Marketing Plans	284	(30)
Advertising	286	(6)
Marketing Research	292	(6)
Develop a Marketing Plan	298	(5)
The Bottom Line	303	(11)
Chapter Review	308	(6)
Legal Issues for Sports and Entertainment	314	(24)
Laws and Contracts	316	(6)
Unions	322	(5)
Licensing	327	(11)
Chapter Review	332	(6)
Index	338