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9780538440493

Sports And Entertainment Marketing

by
  • ISBN13:

    9780538440493

  • ISBN10:

    053844049X

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2004-05-14
  • Publisher: Cengage Learning
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

Summary

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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