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Sports Marketing book cover, ISBN 9780367141653

Sports Marketing

by Matthew D. Shank; Mark R. Lyberger

ISBN13: 9780367141653
ISBN10: 0367141655
eBook ISBN(s): 9780429638169
Additional ISBN(s): 9780132285353, 9781138015968
Edition: 6th
Format: Paperback
Copyright: 2021-11-30
Publisher: Taylor & Francis

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1. Sports Marketing > ISBN13: 9780367141653

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About This Book

Sports Marketing: A Strategic Perspective, 6th Edition

ISBN: 9780367141653

Sports Marketing: A Strategic Perspective, 6th Edition, is the go-to textbook for students and educators in the field of sports marketing. This comprehensive guide is designed to introduce core theory and concepts in sports marketing, explaining best practices and surveying the rapidly changing international sports business environment.

Who Uses It?

Primarily, this book is used by students and instructors in introductory sports marketing courses at the college and university levels. It is also a valuable resource for professionals in the sports industry looking to understand and apply strategic marketing principles.

History and Editions

The 6th edition of Sports Marketing: A Strategic Perspective has been fully revised and updated to address the latest trends and developments in the sports marketing industry. This edition includes extensive real-world case studies and biographies of key industry figures, providing students with practical insights and professional examples.

Author and Other Works

The book is written by Matthew D. Shank and Mark R. Lyberger. Matthew D. Shank is known for his expertise in strategic marketing, while Mark R. Lyberger brings a wealth of knowledge in the field of sports marketing. Both authors have a proven track record of producing engaging and authoritative texts that are widely used in educational settings.

Key Features

Comprehensive Coverage: The book covers all key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing.
Real-World Case Studies: Extensive real-world case studies provide students with practical examples of how marketing strategies are applied in the sports industry.
Challenging Review Exercises: The book includes challenging review exercises that encourage students to reflect critically on their own knowledge and professional practice.
Updated International Perspective: The text surveys the rapidly changing international sports business environment, making it relevant for students interested in global sports marketing.

Detailed Information

ISBNs and Formats

Hardcover: ISBN-13: 9780367141653
eBook: ISBN-13: 9780429638169
eBook: ISBN-13: (available through various e-book retailers)
Other Editions and Formats:
5th Edition: Available through Routledge and other retailers

Publication Details

Publisher: Routledge
Publication Date: 2021
Number of Pages: (Not specified)
Language: English

Other Editions and Formats

5th Edition: ISBN-13: (not specified)
Related ISBNs:
9780429638169 (eBook)
9780367141653 (Hardcover)

This detailed information section provides a quick reference for all the available formats and sources for Sports Marketing: A Strategic Perspective, 6th Edition, making it easier to find and access the book in the preferred format.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program

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