Sports Publicity : A Practical Approach

by Favorito

• ISBN13: 9780750683029
• ISBN10: 0750683023
• Format: Paperback
• Copyright: 2007-06-20
• Publisher: Elsevier Science

Summary

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry * Features multiple case studies per chapter taken from the authors vast experience in PR in sport * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports

Table of Contents

Explaining the business where it was, where it is now The appetizer, makes the entrse

Getting started and building contacts/volunteerismBeing able to sing and dance

Reading, writing and speakingand not just in English Walking the walk and talking the talk

How and what to pitchNo mediums should be rare when selling sizzle or steak

Working in the colleges SID is not just the name of the accounting teacher

Working with a professional team The endless season

Working with an individual sport and athleteTheres no I in team, but there is an ME

The Leagues and National Governing Bodies Making the 300 pound gorilla warm and fuzzy

Womens Sports and Athletics Theyve come a long way, baby

Event PR If It Aint Catered It AinT Journalism

Multi-national sports The Meat is not proportional to the amount of the Cheese

Working in the minorsThere are no small parts, only small actors

Working in the major markets Its all about the buzz

The agency sideGrowing Up You Wanna Be Joe Namathwhen you are grown you wanna own Joe Namath

Whats Next? The new age of sports PR Star Gazing

Table of Contents provided by Publisher. All Rights Reserved.