Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

by Lewis, Mike

• ISBN13: 9780071794961
• ISBN10: 0071794964
• Edition: 1st
• Format: Paperback
• Copyright: 2012-11-12
• Publisher: McGraw-Hill Education

Summary

The next step in the social media marketing revolution-proven tactics for standing out and drawing positive attention in the already overcrowded social web Stand Out Social Marketinggoes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded in this area. " Stand Out Social Marketingis a standout must-read. Mike Lewis gets it because he's lived social marketing for 10 years. Buy this book-you won't be disappointed. -Dave Kerpen, CEO, Likeable Media, and author of the New York Timesbestselling Likeable Social Media Mike Lewisis Vice President of Sales and Marketing at Awareness, Inc., a social media marketing software provider.