The Star Principle

by Koch, Richard

• ISBN13: 9780749929626
• ISBN10: 0749929626
• Edition: Reprint
• Format: Paperback
• Copyright: 2010-03-04
• Publisher: Little, Brown UK

Summary

Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false starts is also included, along with a number of examples of how existing companies established themselves as industry leaders.

Author Biography

Carlos A. Ball is professor of law at the Rutgers University School of Law (Newark). He has written extensively on LGBT rights issues, is the author of The Morality of Gay Rights, and has received a Dukeminier Award from UCLA's Williams Institute for excellence in sexual orientation and the law scholarship. He lives with his family in Brooklyn, New York.

Table of Contents

Introduction: La Dolce Vita for You?	p. 1
The Idea	p. 5
What Will Make You Successful?	p. 7
So What Exactly is a Star Business?	p. 13
The Power of the Star Idea	p. 27
Stars are for Everyone	p. 35
Find a Star	p. 51
The Art of Creating Stars	p. 53
Born Stars	p. 59
Stardom Thrust Upon Them	p. 67
Seven Steps to Heaven	p. 93
How to Create Your Star I: Dreaming Up Star Ideas	p. 111
How to Create Your Star II: Validating and Choosing Your Star Venture	p. 139
Benefit From Somebody Else's Star	p. 155
Fake Stars	p. 163
Nurture a Star	p. 171
The Star Takes Off	p. 173
Evolve into a Star	p. 195
The Importance of Unreasonable Expectations	p. 209
The Fading Star	p. 221
Summary: What Have We Discovered?	p. 233
Index	p. 247
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